Ak­shay Ku­mar’s Ben­gal War­riors in Rooter for PKL ropes

The DQWeek (Kolkata) - - REGIONAL NEWS - DQW NEWS BUREAU New Delhi

Rooter, a real-time en­gage­ment plat­form for like-minded sports fans spread all across the globe, as it as­so­ci­ates with Ben­gal War­riors as its of­fi­cial fan en­gage­ment part­ner. The mav­er­ick team pow­ered by Fu­ture Group and co-owned by the most ver­sa­tile and bank­able Bol­ly­wood su­per­star Ak­shay Ku­mar, com­prise some of the most for­mi­da­ble tal­ent in the league. With names such as Sur­jeet Singh, Ran Singh and Rahul in de­fense and Deepak Nar­wal, Manin­der Singh and poster-boy Jang Kun Lee as its star raiders, Ben­gal War­riors is a team oth­ers in the league al­ways keep an eye out for.

Over the last 5 years, the Pro-Kabaddi League has been a boon to rekin­dle the wan­ing pop­u­lar­ity of one of the most unique and popu- lar sports in In­dia, Kabaddi. Com­bin­ing the raw power of the game with the nu­ances of tech­nol­ogy, Rooter will share all the key data, stats and in­sights with the fans of Ben­gal War­riors.

Com­ment­ing on the as­so­ci­a­tion, Piyush, Founder and CEO, Rooter said, “The Pro-Kabaddi league has been a reve­la­tion and a hope for a surge in pop­u­lar­ity of In­dian sports. Thus, it gives us great pride and plea­sure to as­so­ciate our­selves with Ben­gal War­riors, one of the most rec­og­niz­able teams in the league, co-owned by two go­liaths of the en­ter­tain­ment and busi­ness world-Ak­shay Ku­mar and the Fu­ture Group re­spec­tively. Rooter aims to pro­vide ded­i­cated team fo­rum for Ben­gal War­riors rep­re­sen­ta­tives to di­rectly in­ter­act with their fans and also act as a plat­form for buy­ing and sell­ing tick­ets as well as mer­chan­dize. Most im­por­tantly, through this as­so­ci­a­tion, we aim to en­cour­age and mo­ti­vate our users fol­low­ing other sports to ex­plore the glo­ri­ous world of Kabaddi, while let­ting out the Ben­gal War­riors roar loudly.”

Elab­o­rat­ing fur­ther on the as­so­ci­a­tion, Sandip Tarkas, CEO, Ben­gal War­riors said, “Rooter has es­tab­lished its name as the most suc­cess­ful sports fan en­gage­ment plat­form in In­dia. It has a rapidly ex­pand­ing user base and pro­vides some of the most ex­cit­ing fea­tures that makes a sports event far more ex­cit­ing for the fans. Through this as­so­ci­a­tion, we want to tap in the ex­ist­ing user base of Rooter and con­nect with our fans through this won­der­ful app. We also plan to pro­mote our tie-up with Rooter on all our me­dia chan­nels and ini­ti­ate a se­ries of con­tests to pro­vide tick­ets and mer­chan­dise to our dear fans on Rooter. It also gives the play­ers and rep­re­sen­ta­tives at Ben­gal War­riors to con­nect with our fans and share their love for the team.”

Ak­shay Ku­mar with Ben­gal War­riors team

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