On­line sales im­pact Silig­uri IT re­tail mar­ket

The DQWeek (Kolkata) - - FRONT PAGE - JAGRATI RAKHEJA Silig­uri

The in­crease in trend of on­line shop­ping has forced the off­line IT re­tail mar­kets of Silig­uri, West Ben­gal to take a back seat. Once upon a time, peo­ple used to go shop­ping to the lo­cal mar­kets and malls to ful­fill their need. From ba­sic gro­ceries to clothes and from high-end tech­nol­ogy equip­ments to medicines were shopped from reg­u­lar shops and show­rooms in the mar­ket re­gard­less of the crowd and weather con­di­tions.

How­ever, the dras­tic change in the life­styles of peo­ple has made the on­line shop­ping busi­ness a big hit. The sale of lap­tops, smart­phones and other gad­gets dur­ing the re­cent shop­ping fes­ti­vals or­ga­nized by on­line chan­nels, such as Flip­kart, Ama­zon and Paytm Mall have taken the fourth gear and ma­jorly af­fected the off­line re­tail IT mar­ket of Silig­uri.

Com­mu­ni­cat­ing with The DQ Week, Ra­jesh Rathi, Pres­i­dent, Silig­uri IT As­so­ci­a­tion said, ‘The on­line mar­ket is per­form­ing very well and the off­line re­tail mar­ket is again run­ning on a slow speed’. He fur­ther added, ‘The price of RAM and mem­ory card is ex­pected to go up­wards along with the price of lap­tops’.

Also, An­imesh Saha of Balaji In­foTech, Silig­uri sec­onded that thought by stat­ing, ‘The prod­ucts are be­ing sold at half-price on on­line shop­ping plat­forms, which is cre­at­ing a dis­or­der for Silig­uri’s IT mar­ket. The Gorkha­land stir has also brought the en­tire mar­ket to a hold’.

Not just these, even the dev­as­tat­ing flood has blocked the roads and com­mu­ni­ca­tion sources in the hills. All these cir­cum­stances have di­rectly cre­ated a tough sit­u­a­tion for the IT re­tail­ers in Silig­uri.

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