Gionee takes chan­nel part­ners to #Selfi­es­tan for a meet and greet with the RCB and KKR

The DQWeek (Mumbai) - - CHANNEL BONANZA - DQW NEWS BUREA New Delhi

Gionee In­dia, coun­try’s lead­ing youth mar­keter, has grown its dis­tri­bu­tion net­work by 30% and has dou­bled the na­tional dis­trib­u­tors in the coun­try. With an en­deavor to strength­ened Gionee’s as­so­ci­a­tion with their chan­nel part­ners a spe­cial meet and greet event was or­ga­nized with Royal Chal­lengers Ban­ga­lore and Kolkata Knight Riders across the coun­try.

Gionee has been the prin­ci­pal spon­sor for ‘Kolkata Knight Riders’ in the league for the last 3 years. Tak­ing its as­so­ci­a­tion with the big­gest cricket ex­trav­a­ganza for­ward, the smart­phone gi­ant also bagged jersey spon­sor­ship for Royal Chal­lengers Ban­ga­lore this sea­son, hence be­com­ing the first brand ever to bag the jersey spon­sor­ship for two IPL teams in the same edi­tion.

With these meet and greet events, the hand­set man­u­fac­turer en­gaged its chan­nel part­ners through ‘self­ies’ and ‘group­fies’ with the RCB and KKR play­ers.

Strength­en­ing its off­line sales with fo­cus on cus­tomer ser­vice, Gionee does not be­lieve in flash sales and has stead­fastly fol­lowed a dif­fer­ent ap­proach. As a re­sult, Gionee to­day has a pres­ence in 42,000 re­tail out­lets with nearly 70% ex­clu­sive stores. In fact, the brand to­day sells only 1 per cent of its stock on­line, rest is off­line.

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