PTC More Ro­bust On Chan­nel Part­ner Ini­tia­tives


PTC is trans­form­ing from its CAD, PLM (project life-cy­cle man­age­ment) to tech­nolo­gies like IoT and aug­mented re­al­ity (AR) space and this has brought in top ex­ec­u­tive buy-in to re­tain cur­rent PTC Ad­van­tage Net­work part­ners, and en­gage new part­ners.

“Three keys to part­ner suc­cess are ex­ec­u­tive com­mit­ment, a clear goto-mar­ket seg­men­ta­tion model and a strong fi­nan­cial model for part­ners to make money,” Chan­nel part­ner quoted Kerry Grimes, se­nior vice pres­i­dent, world­wide chan­nel sales as say­ing. Se­nior level ex­ec­u­tives are pro­vi­sion­ing all as­pects the com­pany does from a part­ner per­spec­tive.

Grimes noted that the com­pany’s sales dis­tri­bu­tion strat­egy is ex­pand­ing its chan­nel- part­ner ecosytem. In 2014 the chan­nel con­trib­uted less than 25 per­cent of its over­all rev­enue as it had about 900 rep­re­sen­ta­tives then as com­pared to 1300 to­day.

PTC said that it is en­hanc­ing the Ad­van­tage Net­work to a sin­gle pro­gram from the three pro­gram which con­sti­tute, Chan­nelAd­van­tage, Part­nerAd­van­tage and Ser­vicesAd­van­tage.

The ven­dor’s part­ners are a mix of soft­ware re­sellers; and hard­ware, soft­ware and ser­vices part­ners.

As far as IoT is con­cerned, PTC is go­ing part­ner-first from the be­gin­ning. Its con­sult­ing and sys­tem-in­te­gra­tion part­ners also in­vest in tal­ent and ca­pac­ity, and train­ing and cer­ti­fi­ca­tion.

Last week the com­pany an­nounced the new­est ver­sion of its ThingWorx In­dus­trial In­ter­net of Things (IoT) plat­form – ThingWorx 8. With this up­date, ThingWorx evolves into a more ro­bust, com­pre­hen­sive In­dus­trial IoT tech­nol­ogy of­fer­ing for busi­nesses look­ing to ac­cel­er­ate In­dus­trial IoT value. ThingWorx 8 fea­tures en­hanced plat­form ca­pa­bil­i­ties, role-spe­cific ap­pli­ca­tions for en­gi­neer­ing and man­u­fac­tur­ing, a sub­stan­tial ecosys­tem of part­ners and cus­tomers, more ex­pan­sive educational pro­grams, and a new col­lec­tion of ser­vice of­fer­ings de­signed for In­dus­trial IoT cus­tomers and part­ners.

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