Balaji In­for­world Inau­gu­rates new Show­room in Ra­jkot

The DQWeek (Mumbai) - - REGIONAL NEWS - ANKIT PARASHAR Ra­jkot

With an ob­jec­tive to strengthen its pres­ence in the mar­ket and to keep off­line mar­ket alive, Ra­jkot based Balaji In­foworld Re­tail has opened a multi-branded re­tail store that will stock all IT prod­ucts in­clud­ing cam­era, com­puter ac­ces­sories, printer, speak­ers, net­work­ing prod­ucts, mo­biles, CCTV’s and many more un­der one roof. The new store has lo­cated at For­tune Gold Murlid­har way bridge Me­toda Ra­jkot.

Elab­o­rat­ing on the rea­sons for open­ing a new re­tail store in these mar­ket con­di­tions, Hi­ran Pa­tel from Balaji In­foworld men­tioned, “we want to dis­play our prod­ucts for our cus­tomers, we have to send them to the re­tail store, which is lo­cated at a dis­tance. Cus­tomers are not al­ways keen to travel the dis­tance. So, we de­cided to in­au­gu­rate a show­room, which is in the main mar­ket and is eas­ily ac­ces­si­ble by cus­tomers. Hence, we de­cided to in­vest in a show­room, even though the mar­ket con­di­tion would ad­vise us against it.”

“We didn’t want to lose any more cus­tomers and this move would help us in earn­ing prof­itabil­ity. Re­tail stores are any­ways a bet­ter plat­form to at­tract any type of cus­tomers and show­case the prod­ucts in a large space,” he added.

With the open­ing of the new show­room, Balaji In­foworld will deals in all Ra­jkot and nearby mar­ket in Gur­jarat and aim­ing to dou­ble its turnover.

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