Balaji Inforworld Inaugurates new Showroom in Rajkot
With an objective to strengthen its presence in the market and to keep offline market alive, Rajkot based Balaji Infoworld Retail has opened a multi-branded retail store that will stock all IT products including camera, computer accessories, printer, speakers, networking products, mobiles, CCTV’s and many more under one roof. The new store has located at Fortune Gold Murlidhar way bridge Metoda Rajkot.
Elaborating on the reasons for opening a new retail store in these market conditions, Hiran Patel from Balaji Infoworld mentioned, “we want to display our products for our customers, we have to send them to the retail store, which is located at a distance. Customers are not always keen to travel the distance. So, we decided to inaugurate a showroom, which is in the main market and is easily accessible by customers. Hence, we decided to invest in a showroom, even though the market condition would advise us against it.”
“We didn’t want to lose any more customers and this move would help us in earning profitability. Retail stores are anyways a better platform to attract any type of customers and showcase the products in a large space,” he added.
With the opening of the new showroom, Balaji Infoworld will deals in all Rajkot and nearby market in Gurjarat and aiming to double its turnover.