4G Tablets to Con­sti­tute 50% Mar­ket Share in CY’2017

In 1Q CY’ 2017, to­tal Tablet ship­ments stand at 0.76 mil­lion, down 6% se­quen­tially. 4G Tablet ship­ments grow 29% dur­ing the quar­ter.

The DQWeek (Mumbai) - - CLASSIFIED - DQW NEWS BUREAU Gu­ru­gram

Mon­day, June 12, 2017: Ac­cord­ing to CMR’s In­dia Quar­terly Tablet PC Mar­ket Re­view- 1Q 2017, 0.76 mil­lion Tablet PCs were sold (shipped) in In­dia, record­ing 6% de­cline over the pre­vi­ous quar­ter. How­ever, the mar­ket recorded a 16% de­cline in 1Q CY’2017, when com­pared with the same quar­ter of last year.

Datawind con­tin­ued its top po­si­tion dur­ing 1Q CY’ 2017, with 34% mar­ket share. iBall was at num­ber 2 po­si­tion with 16% mar­ket share fol­lowed by Sam­sung (15%).

4G and 3G based Tablets wit­nessed se­quen­tial in­crease of 15% and 31%, re­spec­tively, in 1Q CY’ 2017 in terms of units shipped. Al­ter­na­tively, 2G and Wi-Fi based Tablets saw sharp de­cline of 62% and 33%, re­spec­tively, in 1Q CY’ 2017 as com­pared to the pre­vi­ous quar­ter.

“The con­tin­u­ous de­cline in the Tablet space could be at­trib­uted to the lack of pro­mo­tional ac­tiv­i­ties in the space. Aad­haar has, of course, pro­vided a lot of im­pe­tus to the mar­ket, but at the same time B-To-C con­sump­tion en­tirely de­pends on the pro­mo­tional ac­tiv­i­ties and some ex­cit­ing fea­tures. Aad­haar has led to a rise in gov­ern­ment or­ders, which is a pos­i­tive fac­tor for the mar­ket,” says Menka Ku­mari, Lead-An­a­lyst, Tablets, CMR.

The Tablet mar­ket within the price cat­e­gory of INR 10-20K and less than INR 5K wit­nessed 48% and 4% se­quen­tial growth, re­spec­tively, dur­ing the quar­ter. On the other hand, the price cat­e­gory of INR 20-30K saw a sharp 61% se­quen­tial de­cline in 1Q CY’2017 and INR 5-10K wit­nessed 26% de­cline, as com­pared to the last quar­ter in terms of units shipped. FU­TURE OUT­LOOK

On the back of in­creased 4G pen­e­tra­tion, CMR be­lieves that the 4G Tablets seg­ment would con­sti­tute 50% of the mar­ket by the end of this year. So far, 4G avail­abil­ity in In­dia has reached 81.56%.

The GST regime is also go­ing to af­fect the Tablets mar­ket, but the magnitude would be gauged af­ter its im­ple­men­ta­tion as still a lot of clar­ity is ex­pected on its im­ple­men­ta­tion front.

“In 1Q CY’ 2015, the 4G mar­ket grew at a sin­gle-digit (6.86%), but with the growth of 4G con­nec­tiv­ity, the 4G Tablets seg­ment saw dou­ble-digit growth. The up­ward trend in 4G mar­ket growth would con­tinue and we an­tic­i­pate the 4G Tablet mar­ket to clock 50% in CY’ 2017,” Menka said.

“The smart­phone mar­ket has moved to­wards 4G and the Tablets seg­ment would also fol­low the same trend. The de­mand for SIM-en­abled de­vices will con­tinue to grow, while Wi-Fi en­abled de­vices will con­tinue to see de­mand from the stu­dent com­mu­nity,” Menka con­cluded.

An­droid-based Tablets have al­ready cap­tured the ma­jor­ity of the mar­ket, while Win­dows-based Tablets have seen con­tin­u­ous de­cline in In­dia mar­ket. It seems this sce­nario is not likely to change in the com­ing quar­ters also.

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