Ranbir Kapoor’s Mumbai City FC up with Rooter ties
Ranbir Kapoor’s Mumbai City FC today announced roping in Rooter - World’s first real-time sports social platform to be its official fan engagement partner this year. For Rooter users and Mumbai City FC fans, this partnership will result in increased joy manifold.
Mumbai City FC, marked by its unique tactical football, marquee players such as Diego Forlan, coach Alexandre Guimaraes and none other than the Bollywood heartthrob possessing great footballing skills himself, Ranbir Kapoor, have been one of the most talked about teams in every ISL season so far. Rooter aims to give a further boost to this rising popularity by providing unique engagement opportunities for existing MCFC fans while acquiring new ones and expanding the club’s fan base to other regions of Maharashtra as well as the rest of India.
ndranil Das Blah, CEO, Mumbai City FC com- mented, “While on field preparations and the team are shaping up well, we want to ensure that we give our fans the best possible avenues for them to engage with the club. Rooter has achieved growth and success in such a short span of time and we are glad that their offerings will help us take care of fan engagement, which is one of the most vital aspects of every season.”
ISL already became the 4th most viewed football league in the world in its first season, after the big three of EPL, Bundesliga and La LIga. With this year being its 4th, the ISL has managed to include two more teams-Jamshedpur FC and Bengaluru FC- in its ambit, intensifying the competition further. Mumbai City FC is a significant team of the tournament and Rooter, being a multisports platform, gives the owners a unique opportunity to convert fans of other sports into football followers during this season, specifically during MCFC’S matches.