Ran­bir Kapoor’s Mum­bai City FC up with Rooter ties

The DQWeek (Mumbai) - - REGIONAL NEWS - DQW NEWS BUREAU Mum­bai

Ran­bir Kapoor’s Mum­bai City FC to­day an­nounced rop­ing in Rooter - World’s first real-time sports so­cial plat­form to be its of­fi­cial fan en­gage­ment part­ner this year. For Rooter users and Mum­bai City FC fans, this part­ner­ship will re­sult in in­creased joy man­i­fold.

Mum­bai City FC, marked by its unique tac­ti­cal foot­ball, mar­quee play­ers such as Diego For­lan, coach Alexan­dre Guimaraes and none other than the Bol­ly­wood heart­throb pos­sess­ing great foot­balling skills him­self, Ran­bir Kapoor, have been one of the most talked about teams in every ISL sea­son so far. Rooter aims to give a fur­ther boost to this ris­ing pop­u­lar­ity by pro­vid­ing unique en­gage­ment op­por­tu­ni­ties for ex­ist­ing MCFC fans while ac­quir­ing new ones and ex­pand­ing the club’s fan base to other re­gions of Ma­ha­rash­tra as well as the rest of In­dia.

ndranil Das Blah, CEO, Mum­bai City FC com- mented, “While on field prepa­ra­tions and the team are shap­ing up well, we want to en­sure that we give our fans the best pos­si­ble av­enues for them to en­gage with the club. Rooter has achieved growth and suc­cess in such a short span of time and we are glad that their of­fer­ings will help us take care of fan en­gage­ment, which is one of the most vi­tal as­pects of every sea­son.”

ISL al­ready be­came the 4th most viewed foot­ball league in the world in its first sea­son, af­ter the big three of EPL, Bun­desliga and La LIga. With this year be­ing its 4th, the ISL has man­aged to in­clude two more teams-Jamshed­pur FC and Bengaluru FC- in its am­bit, in­ten­si­fy­ing the com­pe­ti­tion fur­ther. Mum­bai City FC is a sig­nif­i­cant team of the tour­na­ment and Rooter, be­ing a mul­ti­sports plat­form, gives the own­ers a unique op­por­tu­nity to con­vert fans of other sports into foot­ball fol­low­ers dur­ing this sea­son, specif­i­cally dur­ing MCFC’S matches.

Ran­bir Kapoor

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