Mitashi Expands Portfolio; Conducts Channel Partner Event in Mumbai
Ever since its launch in 1998 as a distributor of video games, Mitashi has been the frontrunner in its segment. Keeping its focus firmly on the customer and what he wants, it has grown leaps and bounds over the past 19 years to become India’s most premiumvalue homegrown brand.
The announcement of its latest new lines of Washing Machines, Microwaves and Refrigerators enthused the gathering, extending Mitashi’s portfolio from Consumer Durables to Home Appliances.
Rakesh Duggar, Founder and CMD – Mitashi, said “Today is one of the most special days in the history of Mitashi. Our success story is written with the unwavering support and hard work of all our partners, most of who are pres- ent with us today. It’s with them that we have treaded this path of innovation, creating groundbreaking indigenous products.
Our latest television, the 55’ 4k Curved LED, is technologically at par with the world, yet economical. We are thrilled to announce the launch of our line of refrigerators and microwaves, thus completing our portfolio as a comprehensive consumer durables and home appliances brand. We’ve always wanted to take slow, but assured steps, never compromising on quality, affordability and service. This philosophy has reaped rich dividends and we are so happy to share it with the entire Mitashi family!”