Mi­tashi Ex­pands Port­fo­lio; Con­ducts Chan­nel Part­ner Event in Mumbai

The DQWeek (Mumbai) - - REGIONAL NEWS - DQW NEWS BUREAU Mumbai

Ever since its launch in 1998 as a dis­trib­u­tor of video games, Mi­tashi has been the fron­trun­ner in its seg­ment. Keep­ing its fo­cus firmly on the cus­tomer and what he wants, it has grown leaps and bounds over the past 19 years to become In­dia’s most pre­mi­um­value homegrown brand.

The an­nounce­ment of its latest new lines of Wash­ing Ma­chines, Mi­crowaves and Re­frig­er­a­tors en­thused the gath­er­ing, ex­tend­ing Mi­tashi’s port­fo­lio from Con­sumer Durables to Home Ap­pli­ances.

Rakesh Dug­gar, Founder and CMD – Mi­tashi, said “To­day is one of the most spe­cial days in the his­tory of Mi­tashi. Our suc­cess story is writ­ten with the un­wa­ver­ing sup­port and hard work of all our part­ners, most of who are pres- ent with us to­day. It’s with them that we have treaded this path of in­no­va­tion, cre­at­ing ground­break­ing indige­nous prod­ucts.

Our latest tele­vi­sion, the 55’ 4k Curved LED, is tech­no­log­i­cally at par with the world, yet eco­nom­i­cal. We are thrilled to an­nounce the launch of our line of re­frig­er­a­tors and mi­crowaves, thus com­plet­ing our port­fo­lio as a com­pre­hen­sive con­sumer durables and home ap­pli­ances brand. We’ve al­ways wanted to take slow, but as­sured steps, never com­pro­mis­ing on qual­ity, af­ford­abil­ity and ser­vice. This phi­los­o­phy has reaped rich div­i­dends and we are so happy to share it with the en­tire Mi­tashi fam­ily!”

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