UK’s Cen­troid Mo­tion Ties up with Pix­elKraft for In­dia Foray

The Economic Times - - Business Of Brands - SANGEETHA KANDAVEL

UK-head­quar­tered Cen­troid Mo­tion Cap­ture, a firm that has worked in the up­com­ing Ra­jinikanth-star­rer Kochadai­iyaan, has tied up with Chen­naibased Pix­elKraft to launch its In­dian arm, Cen­troid In­dia. The mo­tion cap­ture tech­nol­ogy firm will hold a 90% stake in the ven­ture while the re­main­ing will be with Pix­elKraft. Cen­troid, which re­fused to di­vulge the fi­nan­cial de­tails of the deal, in­di­cated that it would soon be set­ting up a stu­dio in Chen­nai. The stu­dio would be as big as AVM Stu­dios or Prasad Stu­dios, com­pany of­fi­cials said.

“In the first year, we (Cen­troid In­dia) should be pro­duc­ing two films in Tamil which should give us a busi­ness in the range of .` 80-100 crore. Our fo­cus would be more on pro­duc­ing mid-range budget films, in the range of .` 20-25 crore,” said Sid­dharth S Ku­mar, di­rec­tor, Pix­elKraft.

Kochadai­iyaan is the first In­dian film that Cen­troid worked. “The In­dian mar­ket looks ex­cit­ing and chal­leng­ing,” said Phil Stil­goe, op­er­a­tions di­rec­tor of Cen­troid Mo­tion.

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