BlackBerry Eyes Mass Market with Z3 Touch
BlackBerry launched a lowcost touchscreen device in Jakarta, the Z3, as the smartphone maker looks to revive sales in emerging markets like Indonesia. The success of the handset retailing for less than $200 could well decide BlackBerry's future in smartphones. The Z3 Jakarta Edition will hit store shelves on May 15. The Z3 is the first phone to be launched by BlackBerry since new CEO John Chen took the helm late last year. After Indonesia it will be gradually introduced in six other countries including the Philippines, India, Vietnam and Malaysia.