Sriprasad to Take Over as MD of Volvo Buses In­dia

Apart from driv­ing the brand in In­dia & SAARC, he will also fo­cus on UD Buses

The Economic Times - - Companies - KE­TAN THAKKAR

VRV Sriprasad, one of the key per­sons be­hind es­tab­lish­ing the Bharat Benz brand in In­dia, is shift­ing to Volvo’s In­dia sub­sidiary as the man­ag­ing di­rec­tor. ET learns, the an­nounce­ment will be made in the com­ing days. ET could not reach Sriprasad for his com­ments, and Volvo Buses In­dia did not re­spond to an email query. Sriprasad will take over the po­si­tion from cur­rent MD Man­ish Sahi, who will take an­other po­si­tion in the group. Sriprasad, who an­nounced his de­par­ture from DICV last month as VP — mar­ket­ing, sales & af­ter-sales — will as­sume a much larger role at Vol- vo Buses In­dia as the head of oper­a­tion for the brand in In­dia and the SAARC re­gion. He will also spear­head the sales and mar­ket­ing of the UD Buses — Volvo Group’s value brand. At 48, Sriprasad will be one of the rel­a­tively youngest MDs in the In­dian commercial ve­hi­cle space. He will be join­ing the ranks of Sid­dharth Lal, MD of Eicher Mo­tors and Vinod Dasari MD of Ashok Ley­land. He will over­see a rel­a­tively smaller oper­a­tion of 250-300 people at Volvo Buses In­dia in Ban­ga­lore. He will have a chal­leng­ing task of re­viv­ing the Volvo Buses In­dia oper­a­tion, which is fac­ing the brunt of a slow­down. The sales of Volvo Buses in In­dia in 2013 de­clined over 40% to al­most 450 units. Sriprasad, a commercial ve­hi­cle vet­eran, started his ca­reer at Eicher in 1986 — and af­ter spend­ing over two decades at the Delhi head­quar­tered com­pany, Sriprasad took up the chal­leng­ing job of es­tab­lish­ing Bharat Benz brand in 2008. He was a key mem­ber of the team that was in­stru­men­tal in driv­ing key strate­gies for DICV through the crit­i­cal project phase. He was also in­volved with the de­vel­op­ment of prod­uct strate­gies and the set­ting-up of the deal­er­ship net­work. When he left the com­pany, DICV had climbed to num­ber 4 po­si­tion in the medium-to-heavy duty truck space. And DICV also earned a rep­u­ta­tion of be­ing the fastest com­pany to cross 10,000 units within just 2-2.5 years of oper­a­tion.

IN CHARGE VRV Sriprasad

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