Sriprasad to Take Over as MD of Volvo Buses India
Apart from driving the brand in India & SAARC, he will also focus on UD Buses
VRV Sriprasad, one of the key persons behind establishing the Bharat Benz brand in India, is shifting to Volvo’s India subsidiary as the managing director. ET learns, the announcement will be made in the coming days. ET could not reach Sriprasad for his comments, and Volvo Buses India did not respond to an email query. Sriprasad will take over the position from current MD Manish Sahi, who will take another position in the group. Sriprasad, who announced his departure from DICV last month as VP — marketing, sales & after-sales — will assume a much larger role at Vol- vo Buses India as the head of operation for the brand in India and the SAARC region. He will also spearhead the sales and marketing of the UD Buses — Volvo Group’s value brand. At 48, Sriprasad will be one of the relatively youngest MDs in the Indian commercial vehicle space. He will be joining the ranks of Siddharth Lal, MD of Eicher Motors and Vinod Dasari MD of Ashok Leyland. He will oversee a relatively smaller operation of 250-300 people at Volvo Buses India in Bangalore. He will have a challenging task of reviving the Volvo Buses India operation, which is facing the brunt of a slowdown. The sales of Volvo Buses in India in 2013 declined over 40% to almost 450 units. Sriprasad, a commercial vehicle veteran, started his career at Eicher in 1986 — and after spending over two decades at the Delhi headquartered company, Sriprasad took up the challenging job of establishing Bharat Benz brand in 2008. He was a key member of the team that was instrumental in driving key strategies for DICV through the critical project phase. He was also involved with the development of product strategies and the setting-up of the dealership network. When he left the company, DICV had climbed to number 4 position in the medium-to-heavy duty truck space. And DICV also earned a reputation of being the fastest company to cross 10,000 units within just 2-2.5 years of operation.
IN CHARGE VRV Sriprasad