‘Gunn In­cludes Award Shows Only on Merit’

Gunn Re­port MD says it’ll be in­ter­est­ing to see how pro­mot­ers of other awards will re­act to Ky­oo­rius

The Economic Times - - Business Of Brands -

the busi­nesses of any award show en­trepreneurs whose shows might not be in­cluded. We do, how­ever, make it clear that we in­clude global, re­gional and na­tional shows and pub­lish how many shows are in­cluded and from which coun­tries the na­tional shows are con­sid­ered. What’s the frame­work for de­cid­ing which awards shows to in­clude? There are many dif­fer­ent el­e­ments in­volved but an un­bi­ased and rig­or­ous jury and judging process is fun­da­men­tal. Many global award shows suf­fer from the prob­lem of scam work… Scam work is en­tirely with­out merit and the whole in­dus­try should be work­ing to­gether to erad­i­cate it, in­clud­ing the award shows. What is your take on the in­au­gu­ral sea­son of the D&AD Ky­oo­rius awards in In­dia? Do you think In­dia has room for another award show? D&AD is a hugely re­spected and ad­mired in­sti­tu­tion around the world. I’m sure their in­put would have been an in­valu­able help to Ky­oo­rius. I look for­ward to at­tend­ing the award cer­e­mony in June to see the re­sults of their en­deav­ours. Most coun­tries with the size of mar­ket that In­dia has have mul­ti­ple award shows so it will in­ter­est­ing to see how the oth­ers re­act to the new kid on the block. Ru­mour is that the Ky­oo­rius cre­ative awards will break into The Gunn Re­port, pri­mar­ily be­cause it is backed by D&AD. Is that the case? I ob­vi­ously can’t com­ment on whether Ky­oo­rius will be in­cluded, but any award show is in­cluded on its own merit. The Gunn Re­port was launched in 1999. What are some of the sig­nif­i­cant changes that it’s gone through in the last 15 years? When The Gunn Re­port was launched it cov­ered the big­gest and most im­por­tant ar­eas of the in­dus­try at the time — Film and Print. In 2007, we in­cluded the Dig­i­tal sphere of the in­dus­try and in 2008, we in­tro­duced All Gunns Blaz­ing — our um­brella term to cover ground­break­ing ideas and ex­e­cu­tions — var­i­ously re­ferred to by the award shows as Ti­ta­nium, In­no­va­tive, In­te­grated, 360 and oth­ers.

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