‘Gunn Includes Award Shows Only on Merit’
Gunn Report MD says it’ll be interesting to see how promoters of other awards will react to Kyoorius
the businesses of any award show entrepreneurs whose shows might not be included. We do, however, make it clear that we include global, regional and national shows and publish how many shows are included and from which countries the national shows are considered. What’s the framework for deciding which awards shows to include? There are many different elements involved but an unbiased and rigorous jury and judging process is fundamental. Many global award shows suffer from the problem of scam work… Scam work is entirely without merit and the whole industry should be working together to eradicate it, including the award shows. What is your take on the inaugural season of the D&AD Kyoorius awards in India? Do you think India has room for another award show? D&AD is a hugely respected and admired institution around the world. I’m sure their input would have been an invaluable help to Kyoorius. I look forward to attending the award ceremony in June to see the results of their endeavours. Most countries with the size of market that India has have multiple award shows so it will interesting to see how the others react to the new kid on the block. Rumour is that the Kyoorius creative awards will break into The Gunn Report, primarily because it is backed by D&AD. Is that the case? I obviously can’t comment on whether Kyoorius will be included, but any award show is included on its own merit. The Gunn Report was launched in 1999. What are some of the significant changes that it’s gone through in the last 15 years? When The Gunn Report was launched it covered the biggest and most important areas of the industry at the time — Film and Print. In 2007, we included the Digital sphere of the industry and in 2008, we introduced All Gunns Blazing — our umbrella term to cover groundbreaking ideas and executions — variously referred to by the award shows as Titanium, Innovative, Integrated, 360 and others.