Budget Builder Brick Eagle Turns Realty Incubator
Distribution of Housing Shortage Among Economic Categories
operators at the Phalcomm centre. Phalcomm makes 1.5% of each transaction. The third Brick Eagle venture is an interior designing and tech specialist firm JBR Interio Technologies. The company targeted low-cost housing interior decoration through its brand Infinite Idea. Shailesh Goswami, its founder and an ex-IBM vertical leader, is creating a portal on which clients can tinker with their interiors on a 3D tech model.
“We are looking at three segments. The first is a traditional interior design business, the second – smarter small homes – because low cost doesn’t mean cheap, so furnishings are plush and the third smart urban designing,” said Goswami. As a result, Brick Eagle will buy 49% in Goswami’s company over two tranches. The first 3 crore, and second 7 crore, soon after the online portal is launched.