Big Data. Big Op­por­tu­nity

Mikael Hagstrom, Ex­ec­u­tive Vice-Pres­i­dent, Europe, Mid­dle East, Africa and Asia Pa­cific, SAS In­sti­tute Inc

The Economic Times - - Companies -

cused on how to work around com­puter lim­i­ta­tions which is what data modelling has been all about in the past. In­stead, data sci­ence will be about how we can change and im­prove the busi­ness process. It will be more about iden­ti­fy­ing cre­ative ways of in­cor­po­rat­ing an­a­lyt­ics into the DNA of a busi­ness or the very prod­uct or ser­vice which one of­fers to the clients. Ef­fec­tively, the data sci­en­tists will move from in­fra­struc­ture back of­fice to a strate­gic front of­fice po­si­tion. When their an­a­lyt­i­cal ca­pa­bil­i­ties con­trib­ute there, that’s when the com­pany sees value in an­a­lyt­ics and the role of data sci­en­tist.

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