Vis­ual An­a­lyt­ics: A pow­er­ful en­abler

Sudipta K Sen, Re­gional Di­rec­tor - South East Asia, Vice Chair­man and Mem­ber of Board, SAS In­dia

The Economic Times - - Companies -

ty. Data per­tain­ing specif­i­cally to In­dian names are in­ter­est­ing in terms of be­ing pho­net­i­cally unique and can be ad­dressed dif­fer­ently. Data comes from mul­ti­ple dis­parate sources and in dif­fer­ent for­mat. To make the most out of an­a­lyt­ics in­vest­ments, it is im­por­tant for or­gan­i­sa­tions to em­bed fact-driven de­ci­sion mak­ing into the or­gan­i­sa­tional cul­ture, rather than restrict­ing the use of an­a­lyt­ics to few de­part­ments. This helps in busi­ness users and de­ci­sion mak­ers to de­rive in­sights and fore­sights that are needed to drive busi­ness ob­jec­tives.

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