Philips is Back with Mo­biles Af­ter 7 Years

The Economic Times - - Business Of Brands - NEW DELHI

Shen­zhen Sang Fei Con­sumer Com­mu­ni­ca­tions, which has rein­tro­duced the Philips brand of mo­bile phones in In­dia af­ter a gap of seven years, is aim­ing to be among the top six in the na­tion’s smart­phone mar­ket by the end of 2014, in­tro­duc­ing 15 fea­ture and smart­phones, re­ports Our Bureau. On Wed­nes­day, Philips Mo­biles, a joint ven­ture be­tween Royal Dutch Philips Elec­tron­ics and China’s Shen­zhen SED In­dus­try, launched three An­droid smart­phones priced be­tween .` 8,290 and .` 16,195, and a fea­ture phone at .` 1,960. SS Bassi, coun­try man­ager (In­dia) at Sang Fei, said the Philips Mo­biles lineup in­cludes af­ford­able smart­phones and those in the high-end seg­ment. “We will bring smart­phones in six-inch screen sizes along with a few smart­phones in the mid-end seg­ment. Our smart­phones will come in the .` 8,000- .` 35,000 price range,” he told ET. Its fea­ture phones, which are In­ter­net-ca­pa­ble, will be priced be­tween .` 1,960 and .` 6,000.

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