Philips is Back with Mobiles After 7 Years
Shenzhen Sang Fei Consumer Communications, which has reintroduced the Philips brand of mobile phones in India after a gap of seven years, is aiming to be among the top six in the nation’s smartphone market by the end of 2014, introducing 15 feature and smartphones, reports Our Bureau. On Wednesday, Philips Mobiles, a joint venture between Royal Dutch Philips Electronics and China’s Shenzhen SED Industry, launched three Android smartphones priced between .` 8,290 and .` 16,195, and a feature phone at .` 1,960. SS Bassi, country manager (India) at Sang Fei, said the Philips Mobiles lineup includes affordable smartphones and those in the high-end segment. “We will bring smartphones in six-inch screen sizes along with a few smartphones in the mid-end segment. Our smartphones will come in the .` 8,000- .` 35,000 price range,” he told ET. Its feature phones, which are Internet-capable, will be priced between .` 1,960 and .` 6,000.