Pay it For­ward, In­dia, Tweet by Tweet

The Economic Times - - The Edit Page -

A mil­lion­aire who made his moolah flip­ping real es­tate in the Bay Area has cre­ated a cheer­ful sen­sa­tion in the US by leav­ing en­velopes stuffed with cash at van­tage points across San Fran­cisco and leav­ing clues on the Twit­ter ac­count @Hid­denCash. The hunt was kicked off by a mail sent to the web­site The Bold Italic which said, “I’ve made mil­lions… more than I ever imag­ined, and yet many friends of mine, and people who work for me, can­not af­ford to buy a mod­est home in the Bay Area.” His Twit­ter han­dle has ex­ploded from a few hun­dred to 2,13,000 as of Thurs­day. So far, win­ners have heeded his re­quest to “pay it for­ward”, with some buy­ing piz­zas for co-work­ers, and oth­ers split­ting cash with the home­less. @Hid­denCash, who has ad­mit­ted to be­ing a man be­tween 35 and 44, has plans to take the ges­ture to other US cities. The first clue for LA read, “Get close to the wa­ter, but no need to get wet at this fa­mous foun­tain.” In­vites are flood­ing in from else­where, in­clud­ing Pak­istan. Can this in­spire the NDA regime to of­fer a bo­nanza for cit­i­zens? Twit­ter can come in handy. Af­ter all, the mi­croblog­ging site plans to repli­cate its suc­cess­ful In­dia polls strat­egy, in­clud­ing “The Tweet to Re­mem­ber” fea­ture, even in the US. It was Modi who made the dif­fer­ence for Twit­ter. So, hopes for a bo­nanza aren’t out of place. We prom­ise to pay it for­ward.

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