Mistry Urges Staff to ‘Un­leash Full Po­ten­tial’ of TaMo

The Economic Times - - Companies - Ke­tan.Thakkar@ times­group.com

Mum­bai: Chair­man Cyrus Mistry on Fri­day ex­horted the em­ploy­ees of Tata Mo­tors to “un­leash the full po­ten­tial” of the com­pany, and take ad­van­tage of the cur­rent favourable macroe­co­nomic en­vi­ron­ment to bring a turn­around at the ve­hi­cle maker.

De­liv­er­ing the cus­tom­ary chair­man’s ad­dress to em­ploy­ees from the Lake­house in Pune on the first day of the new fi­nan­cial year, Mistry said he is see­ing the con­flu­ence of many pos­i­tive fac­tors: a growth path for the in­dus­try, ex­cit­ing prod­ucts lined up by the com­pany and im­proved qual­ity per­cep­tion and cus­tomer ex­pe­ri­ence — all which Tata Mo­tors can take ad­van­tage of.

“It will now de­pend on our pre­pared­ness and de­ter­mi­na­tion to lever­age the situation to our ad­van­tage. Our man­u­fac­tur­ing team will need to en­sure that they don’t let a sin­gle ve­hi­cle sale get lost on ac­count of pro­duc­tion. On the other hand, our sales and mar­ket­ing team needs to hit the com­pe­ti­tion hard," he said.

On the back of an im­prov­ing econ­omy, the au­to­mo­tive in­dus­try has reg­is­tered dou­ble-digit growth, Mistry said, even as he ex­pressed hope that the trend would con­tinue in fis­cal 2017. He is, how­ever, con­cerned about the “low ca­pac­ity util­i­sa­tion” and “ag­gres­sive dis­count­ing” in the mar­ket­place. He sees a strong re­vival in de­mand for trucks, which favours Tata Mo­tors, the na­tion’s top com­mer­cial ve­hi­cle maker. He ex­pects im­prov­ing eco­nomic growth and em­ploy­ment outlook to drive pas­sen­ger car growth.

While not­ing the im­proved qual­ity and cus­tomer sat­is­fac­tion index that the com­pany achieved in the JD Power Qual­ity study, Mistry said the bench­marks were chang­ing fast and Tata Mo­tors was still far from be­ing among the top rankers in the in­dus­try.

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