A Fool’s Cover for Un­usual Ideas?

The Economic Times - - Breaking Ideas -

There is no day quite like April 1 for the ar­tic­u­la­tion of ideas that are any­thing but fool­ish. They may be un­con­ven­tional but hardly stupid. Some of them even have a com­mon­sen­si­cal ring. A few of this year’s April 1 pranks also sound em­i­nently prac­ti­cal, like a ‘Mark Zucker­berg pack’ of seven iden­ti­cal grey T-shirts and a pair of jeans, sup­pos­edly launched by a cloth­ing chain. It would be wel­comed not only by startup wannabees but also those who want to sub­scribe to the Face­book founder’s so­lu­tion to avoid­ing the daily dilemma of what to wear. Nor is there any doubt that count­less ex­as­per­ated adults would love it if air­lines ac­tu­ally im­ple­ment Virgin At­lantic’s sep­a­rate ‘Kids Class’ idea, com­plete with chairs to kick and aisles with hop­scotch fa­cil­i­ties. So why do those who come up with these bril­liant con­cepts wait for the cov­er­ing fire of April Fools’ Day to present them to a wider au­di­ence? Could it be a fear of re­jec­tion? Is there a limit to how far out-of-the-box ideas can be pitched be­fore they are branded as silly or im­pos­si­ble? It al­most begs the thought that April Fools’ Day has be­come such a cher­ished an­nual event just so that bash­ful thinkers can have their say and get away with a good-na­tured chuckle in­stead of the de­ri­sive howls that mark pub­lic re­ac­tions to new ideas on the other 364 days of the year.

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