A Fool’s Cover for Unusual Ideas?
There is no day quite like April 1 for the articulation of ideas that are anything but foolish. They may be unconventional but hardly stupid. Some of them even have a commonsensical ring. A few of this year’s April 1 pranks also sound eminently practical, like a ‘Mark Zuckerberg pack’ of seven identical grey T-shirts and a pair of jeans, supposedly launched by a clothing chain. It would be welcomed not only by startup wannabees but also those who want to subscribe to the Facebook founder’s solution to avoiding the daily dilemma of what to wear. Nor is there any doubt that countless exasperated adults would love it if airlines actually implement Virgin Atlantic’s separate ‘Kids Class’ idea, complete with chairs to kick and aisles with hopscotch facilities. So why do those who come up with these brilliant concepts wait for the covering fire of April Fools’ Day to present them to a wider audience? Could it be a fear of rejection? Is there a limit to how far out-of-the-box ideas can be pitched before they are branded as silly or impossible? It almost begs the thought that April Fools’ Day has become such a cherished annual event just so that bashful thinkers can have their say and get away with a good-natured chuckle instead of the derisive howls that mark public reactions to new ideas on the other 364 days of the year.