M&M Launches Nuvo Sport

The Economic Times - - Business Of Brands -

Hav­ing been out of the com­pact SUV race for the best part of last four years, Mahin­dra & Mahin­dra, In­dia's largest util­ity ve­hi­cle maker on Mon­day, launched its third sub-4 me­ter SUV — the Nuvo Sport at .₹ 7.35 lakh to .₹ 9.76 lakh exshow­room Thane to cater to ad­ven­ture seek­ers.

Peo­ple in the know of the com­pany’s plans say, the maker of large SUVs like Scor­pio and


Bolero sees the sub-com­pact SUV or be­low 4 me­ter SUVs mak­ing up for more than 5560% of its over­all sales go­ing ahead from cur­rent 40%

Al­ready the TUV 300 and KUV 100 has added in­cre­men­tal vol­umes of about 8,000 to 10,000 units per month to M&M's over­all sales, with Nuvo Sport, Mahin­dra sees an ad­di­tional vol­ume po­ten­tial of 1500 units a month. — Ke­tan Thakkar

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