M&M Launches Nuvo Sport
Having been out of the compact SUV race for the best part of last four years, Mahindra & Mahindra, India's largest utility vehicle maker on Monday, launched its third sub-4 meter SUV — the Nuvo Sport at .₹ 7.35 lakh to .₹ 9.76 lakh exshowroom Thane to cater to adventure seekers.
People in the know of the company’s plans say, the maker of large SUVs like Scorpio and
Bolero sees the sub-compact SUV or below 4 meter SUVs making up for more than 5560% of its overall sales going ahead from current 40%
Already the TUV 300 and KUV 100 has added incremental volumes of about 8,000 to 10,000 units per month to M&M's overall sales, with Nuvo Sport, Mahindra sees an additional volume potential of 1500 units a month. — Ketan Thakkar