Cargill to be Principal Sponsor of Pune IPL Team
Cargill Foods India has said it will be the principal sponsor of MS Dhoni-captained Rising Pune Supergiants team in the upcoming edition of Indian Premier League T20 cricket tournament, reports Our Bureau. The company on Monday said that the proportion of housewives watching cricket has increased to 30% since the inception of IPL matches, which made it associate with a sport for the first time to promote its brand.“We will display the logo of Cargill Foods India, the principal sponsor, on the prominent side of the players’ headgear and caps. The activation of the team rights will also be given only to the principal sponsors,” said Raghu Iyer, CEO of Rising Pune Supergiants. The team, owned by the RP-Sanjiv Goenka Group, was founded in 2015. It is currently coached by New Zealand’s Stephen Fleming.