In­fibeam Lists at 6% Premium to Is­sue Price of 432

The Economic Times - - Smart -

timesin­ter­net.in E T Ma r k e t s . c o m : In­fibeam In­cor­po­ra­tion, the first e-com­merce debu­tant on the Dalal Street, re­ceived a pos­i­tive re­sponse from in­vestors, as the stock got listed at ₹ 458 on the BSE, a 6.01% premium to its is­sue price of ₹ 432.

By 10.05 am, the stock had risen to ₹ 463.85 on BSE, up 7.73% over its is­sue price. The scrip had a to­tal sell or­ders of 78,209 shares against buy or­ders of 1,30,690 shares on the ex­change. The ₹ 450-crore IPO was open for di­rect sub­scrip­tion­be­tweenMarch21andMarch 23 and was sub­scribed 1.1 times.

In­cor­po­rated in 2007, In­fibeam has t wo ma­jor bus i n e s s e s — the Buil­daBazaar (BaB) e-com­merce mar­ket­place (28% rev­enue) and e-re­tail web­site In­fibeam.com (72% rev­enue). While BaB of­fers cloud-based, mod­u­lar and cus­tomis­able dig­i­tal so­lu­tions and other value-added ser­vices to en­able mer­chants to set up on­line store­fronts, In­fibeam.com is a multi-cat­e­gory ere­tailer.

The key strengths of the com­pany in­clude its strong mer­chant base in Buil­daBazaar and high growth the com­pany recorded in the e-tail busi­ness. Buil­daBazaar pro­vides dig­i­tal so­lu­tions to 48,724 mer­chants. It helps mer­chants to set up on­line store­fronts at an av­er­age monthly re­al­i­sa­tion of ₹ 1,650/mer­chant. In­fibeam.com, on the other hand, has 5,000 reg­is­tered mer­chants and 12 lo­gis­tics cen­tres across 11 cities.

The on­line shop­per base is ex­pected to im­prove from the present 35 mil­lion to 180 mil­lion by 2020, with in­creas­ing in­ter­net pen­e­tra­tion.

Pub­lisher’s Dis­clo­sure: BCCL and / or its sub­sidiaries holds 1.84% of the eq­uity cap­i­tal of In­fibeam In­cor­po­ra­tion Ltd, as on the date of fil­ing of the DRHP with SEBI.

450-cr IPO was open be­tween Mar 21 and Mar23, and was sub­scribed 1.1x

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