The Busi­ness of Sports

1,030.5 107.8 48 91.6% 47

The Economic Times - - Business Of Brands - Source:

signed the big­gest en­dorse­ment deal of 2015 with Lionel Messi for 120 cr for two-years

from other sports up 90%, to 42 cr in 2015

Sa­nia Mirza and Mary Kom ac­count for 40% of the en­dorse­ments pulled in by non-cricket sports Stand at 2,690 cr, up

Up 30% to the to­tal sports pie, while the re­main­ing has gone to football, kabaddi, wrestling and oth­ers.”

The re­port notes the suc­cess of the Pro Kabaddi League, which paved the way for it be­ing slot­ted as a bian­nual event from 2016 on­wards. The other for­mats —Pro Wrestling League and the In­dian Soc­cer League — have suc­cess­fully deep­ened their re­spec­tive en­gage­ments with fans, it said. “Sports other than cricket have suc­cess­fully es­tab­lished them­selves in terms of rev­enue and

ICC World Cup got Key brands that drove the up­swing were Paytm, Ceat Tyres and MRF with a com­bined in­flow of around The Pro Kabaddi League saw a mas­sive 300% rise to

jump at 114 cr

Spon­sor­ships rose 32% to Cham­pi­ons Ten­nis League added brands like Ko­tak Mahin­dra, Ga­torade and Grey Goose, while Coca Cola re­newed its spon­sor­ship fan­dom within the In­dian sport­ing fir­ma­ment,” said Thomas Abraham, co­founder, SportzPower. “Sports like Kabaddi and football have mas­sively in­creased spon­sor­ship rev­enues in 2015 and we saw re­turn edi­tions of sports like ten­nis and hockey as well.”

The re­port, now in its third edi­tion, cov­ers the size of the sports in­dus­try of In­dia on four pa­ram­e­ters — On Ground Spon­sor­ship, Team Spon­sor­ship & Fran­chise Fee, Ath­lete Man­age­ment, and On Air spon­sor­ships.

Tata Mo­tors

En­dorse­ments

Saina Ne­hwal,

Cricket

Kabaddi

Football

Ten­nis

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