Samsung Pips Apple in India Premium Play
New Delhi: Samsung Electronics pipped Apple to claim the No. 1 spot in India’s premium smartphone segment for 2015, although the Cupertino-based company could benefit the most from a 51% growth expected in 2016 to 5 million unit sales, Cybermedia Research said. The South Korean company cornered 46% of the market for smartphones that cost upwards of .₹ 30,000, while Apple got about 44%. By volume, the premium segment made up 3.4% of the smartphone market last year. Sony was third with a 3% share. “As the Indian market moves from a volume game to value market, the premium segment becomes significant for the industry where you sell fewer units for higher value,” said Faisal Kawoosa, lead analyst telecoms at Cybermedia Research. Apple will benefit the most due to its strong positioning as a premium segment brand, Cybermedia added.
To mark the next level of growth, handset brands in India need to leverage the premium segment as the units market shrinks, the agency said.