Sam­sung Pips Ap­ple in In­dia Premium Play

The Economic Times - - Business Of Brands - Our Bureau

New Delhi: Sam­sung Elec­tron­ics pipped Ap­ple to claim the No. 1 spot in In­dia’s premium smart­phone seg­ment for 2015, al­though the Cu­per­tino-based com­pany could ben­e­fit the most from a 51% growth ex­pected in 2016 to 5 mil­lion unit sales, Cy­berme­dia Re­search said. The South Korean com­pany cor­nered 46% of the mar­ket for smart­phones that cost up­wards of .₹ 30,000, while Ap­ple got about 44%. By vol­ume, the premium seg­ment made up 3.4% of the smart­phone mar­ket last year. Sony was third with a 3% share. “As the In­dian mar­ket moves from a vol­ume game to value mar­ket, the premium seg­ment be­comes sig­nif­i­cant for the in­dus­try where you sell fewer units for higher value,” said Faisal Ka­woosa, lead an­a­lyst tele­coms at Cy­berme­dia Re­search. Ap­ple will ben­e­fit the most due to its strong po­si­tion­ing as a premium seg­ment brand, Cy­berme­dia added.

To mark the next level of growth, hand­set brands in In­dia need to lever­age the premium seg­ment as the units mar­ket shrinks, the agency said.


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