JLR India Posts 45% Sales Growth in Jan to March
Jaguar Land Rover, the Tata Motorsowned marquee brand, is slowly turning the corner in 2016, having remained on the fringes of the Indian luxury car market so far.
Having faced two flat years of close to 3,000 units in sales, JLR India got off to a very good start in 2016 by crossing 1,000 units in sales for January to March quarter, posting 45% growth. This growth has come at a time of a ban on diesel vehicles in the National Capital Region, which accounts for 20-25% of the overall luxury car market.
With an expanded network of 23 outlets and new product onslaught especially the XE sedan, which created a new entry point for Jaguar, helped JLR deliver strong numbers.
ET learns, the company is targeting 4,000 units in sales in FY17 and aiming for a growth target of 18-20%. The company will be adding three more dealers in the next 12 months and to sustain the momentum, JLR has also lined up 10 new launches including the new XF and the F-Pace crossover and the company will also be rolling out the diesel variant of XE to drive volumes. — Ketan Thakkar