JLR In­dia Posts 45% Sales Growth in Jan to March

The Economic Times - - Business Of Brands -

Jaguar Land Rover, the Tata Mo­tor­sowned mar­quee brand, is slowly turn­ing the cor­ner in 2016, hav­ing re­mained on the fringes of the In­dian lux­ury car mar­ket so far.

Hav­ing faced two flat years of close to 3,000 units in sales, JLR In­dia got off to a very good start in 2016 by cross­ing 1,000 units in sales for Jan­uary to March quar­ter, post­ing 45% growth. This growth has come at a time of a ban on diesel ve­hi­cles in the Na­tional Cap­i­tal Re­gion, which ac­counts for 20-25% of the over­all lux­ury car mar­ket.

With an ex­panded net­work of 23 out­lets and new prod­uct on­slaught es­pe­cially the XE sedan, which cre­ated a new en­try point for Jaguar, helped JLR de­liver strong num­bers.

ET learns, the com­pany is tar­get­ing 4,000 units in sales in FY17 and aim­ing for a growth tar­get of 18-20%. The com­pany will be adding three more deal­ers in the next 12 months and to sus­tain the mo­men­tum, JLR has also lined up 10 new launches in­clud­ing the new XF and the F-Pace cross­over and the com­pany will also be rolling out the diesel vari­ant of XE to drive vol­umes. — Ke­tan Thakkar


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