Pub­lish­ers Turn a New Leaf with Edu-tech

Pub­lish­ers go the startup way digi­tis­ing con­tent and in­vest­ing in ed­u­ca­tion-tech­nol­ogy cos

The Economic Times - - Disruption: - J.Vig­nesh@ times­

Ben­galuru: With star­tups in­no­vat­ing with tech­nol­ogy in the ed­u­ca­tion space, vet­er­ans in the pub­lish­ing space also want to be a part of this change too. From digi­tis­ing their con­tent to in­vest­ing in ed-tech star­tups, these play­ers want to reach their au­di­ence in an all-new tech-savvy avatar.

“You have kids us­ing smart­phones and tablets at home, but us­ing pen and pa­per when they come to school. We be­lieve that there should a change in the way kids learn. There are many ad­van­tages — one is ob­vi­ously with re­plac­ing text books, the con­tent be­comes in­ter­ac­tive, user re­ten­tion and user en­gage­ment are much higher,” said Gau­rav Jhun­jh­nuwala, di­rec­tor at S Chand.

The con­tent is not just the ecopy of the phys­i­cal text­book, it is made in­ter­ac­tive through use of an­i­ma­tions, quizzes, links to ex­ter­nal ar­ti­cles, among other meth­ods. “Our school ed­u­ca­tional con­tent of­fered dig­i­tally has an­i­ma­tions, Pow­erPoint pre­sen­ta­tions, work­sheets, pic­ture gal­leries, glos­saries and in­ter­ac­tive ac­tiv­i­ties like quizzes, cross­words, mul­ti­ple choice ques­tions etc. We also in­cor­po­rate links to rel­e­vant and in­ter­est­ing con­tent,” said Kr­ish­nadev Rao, di­rec­tor (com­mer­cial) at Ori­ent Black­swan.

Ded­i­cated teams are in place to de­sign the con­tent, though the dig­i­tal learn­ing part of the busi­ness is still in its nascent stages. “Look­ing at the fu­ture, we need to be pre­pared. Whether it is print or dig­i­tal, we are try­ing to cater knowl­edge to a set of peo­ple. If the con­sumer moves and we are still in the pa­per for­mat, we will not serve the pur­pose,” said Ujjwal Singh, vice-pres­i­dent (prod­uct) at Pear­son, which has close to 240 peo­ple in its tech­nol­ogy and dig­i­tal team. “Dig­i­tal has grown 300400 times in the last 24 months. This is our fo­cus area.”

Pub­lish­ers are also ac­tively look­ing to in­vest in star­tups in the ed­u­ca­tion space. S Chand has in­vested in test prepa­ra­tion plat­form Test­book and tu­tor ag­gre­ga­tor plat­form FlipClass. Pear­son has inves- ted in science ex­per­i­ments startup Ex­per­i­fun and pre-school player Sudik­sha Knowl­edge So­lu­tions. “We look at a prod­uct or ser­vice that is cor­rect for In­dia, not just a copy of Europe or the US, be­cause In­dia is a dif­fer­ent mar­ket. We look at guys who are mak­ing dis­rup­tive tech­nol­ogy and have a very strong man­age­ment team,” said Jhun­jh­nuwala.

Hy­der­abad-based startup Edu­tor Tech­nolo­gies flag­ship prod­uct Ig­n­i­tor has tied-up with pub­lish­ers to digi­tise their con­tent. “We help pub­lish­ers to cre­ate and en­rich dig­i­tal text­books with in­ter­ac­tive el­e­ments. The teacher can then use this to share ad­di­tional con­tent and the stu­dents can an­no­tate and make notes. We also do data min­ing and give pub­lish­ers the feed­back,” said Ram Gol­la­mudi, CEO of Edu­tor Tech­nolo­gies.

UJJWALSINGH VP(prod­uct), Pear­son Dig­i­tal has grown 300- 400 times in the last 24 months. This is our fo­cus area

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.