Bud­get Ola Rides in Six More Cities

Ola Mi­cro launched in Jaipur, A’bad, C’garh, Bhubaneswar, C’tore & Guwa­hati

The Economic Times - - Disruption: - Aditi.Shri­vas­tava1 @times­group.com

Ben­galuru: Ride-hail­ing app Ola has launched its low-cost cab cat­e­gory in six smaller towns and cities, as it looks to keep its mar­ket lead­er­ship po­si­tion against ri­val Uber. The com­pany has launched is Ola Mi­cro cat­e­gory in Jaipur, Ahmed­abad, Chandi­garh, Bhubaneswar, Coim­bat­ore and Guwa­hati, at .₹ 6 per km with base fares at .₹ 20. The ser­vice is now avail­able in 18 cities.

The fleet for the Mi­cro cat­e­gory com­prises of Dat­sun Go, Maruti Alto and Hyundai Eon. Ear­lier, the com­pany was partly us­ing the same fleet to ser­vice its Ola Mini cat­e­gory, ac­cord­ing to driv­ers that ET spoke to.

Ri­val Uber too at times up­grades its UberGo cus­tomers to UberX cars, when the de­mand is higher for the GO cat­e­gory. Ola said its Mi­cro cat­e­gory alone, in its first three weeks since launch, crossed the daily book­ings that Ola as a plat­form did in three years.

As the fight for mar­ket lead­er­ship in­ten­si­fies, both Ola and Uber are burn­ing sig­nif­i­cant cash to ac­quire driver sup­ply as well as con­sumer wal­let spend. The com­pa­nies are of­fer­ing driv­ers bonuses on rides and con­sumers dis­counted fare in a bid to gain mar­ket share.

Last week, Uber launched its auto ser­vice in Bhubaneswar and Coim­bat­ore.

The low-cost ser­vice is avail­able at 6 per km with base fares of 20

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.