Nazara’s Game Tru­lySo­cial Ready to Play

The Economic Times - - Disruption: - Shash­wati.Shankar @times­group.com

Mum­bai: Nazara Games, along with Lon­don Ven­ture Part­ners and Drus­sila Hol­landa-Grön­berg, game lead at Su­per­cell, has made an undis­closed in­vest­ment in Lon­don-based mo­bile games stu­dio Tru­lySo­cial.

Tru­lySo­cial plans to launch a so­cial world game for mo­bile phones and tablets specif­i­cally tar­get­ing women, creat­ing real-life sit­u­a­tions and weekly up­dates for in­di­vid­ual player ex­pe­ri­ences by the end of 2016.

“The women-cen­tric genre is a very im­por­tant space for us to tar­get. There’s a largely un­tapped gam­ing au­di­ence in In­dia and their prod­uct has the po­ten­tial to gain over 1 mil­lion down­loads in a rel­a­tive short time-span, among women in both tier 2 and 3 (cities), as well as the met­ros,” said Man­ish Agar­wal, CEO of Nazara Games.

The prod­uct will al­low play­ers to es­cape into a story driven and life­style-themed game.

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