Ris­ing Pune Su­per­giants Gets Spon­sors, Part­ners

The Economic Times - - Companies -

Ravi Teja Sharma & Tas­mayee Laha Roy

New Delhi | Kolkata: San­jiv Goenkaowned IPL team Ris­ing Pune Su­per­giants has signed up Spykar Jeans, Mar­riott Ho­tels, Cargill Foods’ brand Gem­ini Oil and Aus­tralia-based Deakin Univer­sity as its spon­sors and part­ners for the IPL sea­son 9.

“The in­ter­est from spon­sors for a new team like ours has been phe­nom­e­nal. We had only two-and-a-half months to sell,” said Raghu Iyer, chief ex­ec­u­tive of­fi­cer of Ris­ing Pune Su­per­giants.

While Spykar’s logo will be seen on the back of the play­ers’ jersey, Mar­riott will be seen on the trouser, Gem­ini Oil will be seen on the head gear. Deakin Univer­sity has signed up as a part­ner.

“We see great brand syn­ergy through this as­so­ci­a­tion and look for­ward to a very re­ward­ing partnership through this IPL sea­son,” said Neeraj Govil, mar­ket vice- pres­i­dent, South Asia at Mar­riott In­ter­na­tional. San­jay Vakharia, COO of Spykar Lifestyles, said the brand was look­ing to in­crease its pen­e­tra­tion and ex­pand its reach and there would not have been a bet­ter plat­form other than IPL to achieve this ob­jec­tive.

“And if the ob­jec­tive is to reach out to a very large au­di­ence and in a man­ner which is so em­phatic, I don’t think there is any other team bet­ter than the one that is led by Cap­tain Dhoni,” he said.

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