B-School Grads Again Pick Ecomm as Most Pre­ferred Sec­tor for Jobs

The Economic Times - - Econ­omy - Sreer­adha.Basu@ times­group.com

Mum­bai: Ecom­merce con­tin­ues to top the Nielsen Cam­pus Track Busi­ness School sur­vey as the most pop­u­lar ca­reer desti­na­tion. Stu­dents across 35 top B-schools voted it the most pre­ferred sec­tor for em­ploy­ment for the sec­ond year in a row.

Ac­cord­ing to the sur­vey, shared ex­clu­sively with ET, as much as 30% of the stu­dents from the 2016 grad­u­at­ing batch in­di­cated ecom­merce as their top choice for em­ploy­ment, about 2% higher than last year. Bank­ing, fi­nan­cial ser­vices and in­sur­ance (BFSI) saw an in­crease in trac­tion with 25%, or 4% more than last time, favour­ing the sec­tor. IT, too, was picked by 25%, com­pared with17% last year.

“Ecom­merce re­tain­ing its No. 1 spot as the most pre­ferred sec­tor in­di­cates how much of a foothold the sec­tor has gained. The nascency that was ini­tially at­tached to ecom­merce has long since dis­ap­peared, and to­day it has be­come a highly em­ploy­able sec­tor,” said Ajay Ma­ca­den, ex­ec­u­tive di­rec­tor at Nielsen In­dia. “More­over, as the study found out, the op­por­tu­nity to learn is also driv­ing B-school grad­u­ates to­wards this space.” While the FMCG sec­tor saw 24% of stu­dents in­di­cat­ing pref­er­ence — the same as last year — in terms of over­all pop­u­lar­ity it has moved down to No 4. Man­age­ment con­sult­ing was pre­ferred by 23%, putting it in fifth place in the sur­vey that al­lowed each stu­dent to pick up to five sec­tors.

De­spite FMCG slip­ping in the po- pu­lar­ity charts, sec­tor big­gie HUL con­tin­ues to main­tain its sta­tus as the most pre­ferred em­ployer for five years in a row, and as a dream com­pany across sec­tors for the sev­enth year run­ning.

“We be­lieve in build­ing a strong re­la­tion­ship with the stu­dent and aca­demic com­mu­nity and in­vest se­nior lead­er­ship time to bring alive our em­ployer value proposition on cam­puses,” BP Bid­dappa, ex­ec­u­tive di­rec­tor-HR at Hin­dus­tan Unilever, told ET.

On­line re­tail gi­ant Ama­zon soared up to be at No. 6 in the cam­pus re­cruiter in­dex (CRI), a huge leap from last year’s spot of No 34. This is the first time that an ecom­merce com­pany has made it to the top 10 com­pa­nies in the 16 years of the sur­vey.

“Our vi­sion is to en­able stu­dents to be in­no­va­tive and get en­cour­aged to take up chal­leng­ing as­sign­ments that are re­ward­ing for their ca­reer. Our en­gage­ments, in­clud­ing in­tern­ships go be­yond just hir­ing with fo­cus on en­abling, fa­cil­i­tat­ing and im­prov­ing skills. Ama­zon has sev­eral busi­ness i.e., ecom­merce, cloud com­put­ing, de­vices and con­tent. This di­ver­sity of­fers stu­dents the unique op­por­tu­nity to work across in­dus­tries as well as glob­ally,” said Raj Ragha­van, di­rec­tor of HR at Ama­zon In­dia.

In the ecom­merce space, other big play­ers in­clud­ing Flip­kart and Snapdeal have also gained ground, mov­ing up to 17th and 27th spots, re­spec­tively, from last year’s 26th and 49th po­si­tions. CRI is the weighted sum­ma­tion of com­pa­nies' good­will across at­tributes.

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