Brick-and-mortar Wants the Rule Book Thrown at Ecomm
Association plans to lobby govt seeking punishment for ecomm companies not following the new norms
New Delhi | Kolkata: The government may have defined the things an ecommerce marketplace can and can’t do but the battle between online and offline retail on this score isn’t over just yet.
India’s brick-and-mortar retailers are preparing to lobby the government to make sure ecommerce companies are indeed following the new rules and punish them if they’re not. “In letter and spirit, we expect there would be major non-compliance by a lot of ecommerce players,” said Future Group CEO Kishore Biyani. argue most marketplaces such as Amazon and Flipkart sell private brands, controlling their pricing and discounting recently projected that India’s e-commerce market is likely to touch
mark in 2016 growing at
over last year still continuing in marketplaces despite the notification
The Retailers Association of India, which represents more than 1,000 brickand-mortar retailers, including Shoppers Stop, Reliance Retail and Future Group, will be sending a letter to the government in the next two days lauding the efforts ai-
has said the guidelines will improve profitability, cash flows of brick & mortar stores
recently reported that while the guidelines are good for physical retailers, implementation is key
med at creating a level playing field but also urging appropriate action if the norms are being disregarded, said two people aware of the matter.
Sagar Malviya & Writankar Mukherjee Offline retailers to appeal to govt to strictly implement and monitor the guidelines set for e-commerce