Brick-and-mor­tar Wants the Rule Book Thrown at Ecomm

As­so­ci­a­tion plans to lobby govt seek­ing pun­ish­ment for ecomm com­pa­nies not fol­low­ing the new norms

The Economic Times - - Sports -

New Delhi | Kolkata: The gov­ern­ment may have de­fined the things an ecom­merce mar­ket­place can and can’t do but the bat­tle be­tween on­line and off­line re­tail on this score isn’t over just yet.

In­dia’s brick-and-mor­tar re­tail­ers are pre­par­ing to lobby the gov­ern­ment to make sure ecom­merce com­pa­nies are in­deed fol­low­ing the new rules and pun­ish them if they’re not. “In let­ter and spirit, we ex­pect there would be ma­jor non-com­pli­ance by a lot of ecom­merce play­ers,” said Fu­ture Group CEO Kishore Biyani. ar­gue most mar­ket­places such as Ama­zon and Flip­kart sell pri­vate brands, con­trol­ling their pric­ing and dis­count­ing re­cently pro­jected that In­dia’s e-com­merce mar­ket is likely to touch

mark in 2016 grow­ing at

over last year still con­tin­u­ing in mar­ket­places de­spite the no­ti­fi­ca­tion

The Re­tail­ers As­so­ci­a­tion of In­dia, which rep­re­sents more than 1,000 brickand-mor­tar re­tail­ers, in­clud­ing Shop­pers Stop, Re­liance Re­tail and Fu­ture Group, will be send­ing a let­ter to the gov­ern­ment in the next two days laud­ing the ef­forts ai-

has said the guide­lines will im­prove profitabil­ity, cash flows of brick & mor­tar stores

CRISIL RAT­INGS

re­cently re­ported that while the guide­lines are good for phys­i­cal re­tail­ers, im­ple­men­ta­tion is key

EDEL­WEISS

med at creat­ing a level play­ing field but also urg­ing ap­pro­pri­ate ac­tion if the norms are be­ing dis­re­garded, said two peo­ple aware of the mat­ter.

Sa­gar Malviya & Wri­tankar Mukher­jee Off­line re­tail­ers to ap­peal to govt to strictly im­ple­ment and mon­i­tor the guide­lines set for e-com­merce

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