Shah Wants 1L Download of NaMo App in Each District
New Delhi: After having leveraged mobile SMS in the 2015 membership drive, BJP president Amit Shah has decided to utilise smartphones to publicise the Narendra Modi gover nment’s initiatives and thereby deepening the party’s appeal.
In what could be a virtual competition with major mobile apps like Flipkart and Uber, which have recorded 50 million-plus downloads on Android phones, Shah has set a target of ensuring over 50 million downloads of Narendra Modi App. He has directed the party’s state units to ensure one lakh download of NaMo App in each of over 570 districts across the country. “Do not take this as an information (or suggestion). Accountability will be ensured and it is the responsibility of each district unit to ensure downloading of one lakh of Narendra Modi App,” Shah directed in his concluding address to the party’s national executive late last month in the presence of the PM.
Currently, only about 1 million NaMo downloads have happened on Android-based smartphones. Shah had asked state units to depute men to the party’s central IT team to assist in segregating information on over 100 million BJP members into a polling booth-wise database for better electoral targeting.
Shah has also insisted on creating electronic database of the party’s political activities. He plans to experiment with a system that could provide unique identification to party functionaries with which they can upload pictures and brief description of political activities on cloud servers maintained from the party’s central server. The BJP president plans to experiment this mechanism on a pilot basis in Haryana very soon, sources confided Shah as having revealed to the National Executive.
Shah has set a target of ensuring over 50 million downloads of Narendra Modi App