With S7 Range, Samsung may Trump Apple in India
Retailers say the latest flagship has seen massive success selling 60,000 units within a month of its launch, twice the number of the S6 range
New Delhi: Mobile phone retailers and industry insiders reveal Samsung’s Galaxy S7 and Galaxy S7 Edge models have had massive success in India just after launch, which can potentially catapult the South Korean company to the front of the premium devices segment, outpacing rival and pack leader Apple.
Retail channels said Samsung has sold over 60,000 S7 models within a month of launch — roughly twice the number of its predecessor S6 in the same time. Analysts said the strong initial demand could well put Samsung in the lead in the April-June quarter in the premium segment, outpacing current leader Apple.
Cupertino-based Apple, which held the No1spot in the OctoberDecember quarter, launches a smaller screen rival, iPhone SE, on April 8, but that hasn’t generated any buzz among consumers, retailers told ET.
“We believe S7 series, in the April-June quarter, will help Samsung strengthen and occupy pole-position in the Indian premium smartphone market, looking into the seasonality cycle of iPhone 6s series and lukewarm response to new Apple iPhone SE,” said Tarun Pathak, senior analyst at Counterpoint Research.
The research firm’s initial estimates for sell-in (stocks going to distributors) for initial two weeks suggest a 65% on-year increase for Galaxy S7 series in India, compared with Galaxy S6 series last year. According to some large format retailers, the demand for S7 series has soared since launch, far higher than what they saw for the S6, which was launched last year. Some said their stocks have dried up due to high demand. The sales spurt will help Samsung cement its position against Apple, and as a result, the segment is expect to grow 60% on-year in the second quarter this year, Pathak said.
Industry executives aware of the demand-supply gap said orders for about 20,000 phones estimates for the initial two weeks since launch suggest a 65% increase year-on-year for Galaxy S7 series in India, compared with the Galaxy S6 series last year
the strong initial demand could well put Samsung in the lead in the April-June quarter in the premium segment
are in the pipeline, and of the total sales so far, about 80% belong to the higher quoting Galaxy S7 Edge.
“Galaxy S7 and S7 edge are receiving a great response from our customers with pre-orders which are almost double than that of the Galaxy S6 and S6 edge,” said Manu Sharma, VPproduct marketing at Samsung India Electronics.
The strong pre-order performance for the new Galaxy S7 and S7 edge illustrates strong customer appetite for our premium smartphones in India, he added. Industry executives,
say Samsung has doubled shifts at its Noida plant iPhoneSE goes on sale from Apr 8, but retailers say there is no buzz among consumers
who did not wish to be named, said the company was doubling shifts at its Noida plant to ramp up supplies. Samsung didn’t comment on this. “Demand for the Galaxy S7 has been very good and we don’t have enough stock to meet orders,” said Subhash Chandra, managing director of Bengaluru-based Sangeetha Mobiles. Samsung launched the Galaxy S7 and Galaxy S7 Edge in India on March 18, priced .₹ 48,900 and .₹ 56,900, respectively. The company has been bundling or giving sharp discounts on VR headsets along with the devices.
Industry executives say of the total sales of smartphones so far, 80% belong to the higher priced Galaxy S7 Edge