Two of India’s Top Ad Agencies Skip Goafest
O&M, Mullen Lowe Lintas skip event, but chiefs show up
Goa: Two of the largest advertising agencies — Ogilvy & Mather and Mullen Lowe Lintas — have skipped the eleventh edition of the Goafest and the Abby awards. However, their top officials were present at the event as part of the ceremony.
Piyush Pandey, executive chairman and creative director, O&M India and South Asia is being felicitated for the Padamshri Award, the fourth highest civilian award of the country, while R Balakrishnan, chairman of Mullen Lowe Lintas is moderating a session with film director, producer Karan Johar. Pandey is the first professional who has received the award under a new category, ‘Others - Advertising and Communication’.
“While some agencies may abstain for some unavoidable reasons, this is the only event I which 98% of the industry participates,” Raj Nayak, president of the Advertising Club said. McCann WorldGroup, one of the largest marketing communication groups in the world, will take part in the Abby Awards and Goafest this year after a gap of two years.
The number of entries for the Abby Awards touched 4000 this year, a 25% increase over last year. “This is an all-time high and was proportionate across all categories,” said Ramesh Narayan, chairman, Awards Governing Council. Abby awards ceremony is part of Goafest, organized by the Advertising Club of Bombay and Advertising Agencies Association of India (AAAI).