GroupM Arm Shines on Day 1
Group M’s media buying agency Mindshare India bagged the maximum number of awards at Media Abby 2016 receiving 17 awards on the first day of the GoaFest. None of the agencies, however, got the Grand Prix this year. Maxus followed the pole position after bagging seven metals. The third position was shared by Lodestar and Madison Media with six metals each. Abby awards ceremony is part of Goafest, organized by the Advertising Club of Bombay and Advertising Agencies Association of India (AAAI). Mindshare India and The Social Street also won two Gold Award, the highest so far this year. The Social Street also bagged a total of four metals – two Gold and two Silver, sharing the position with two other agencies – ibs and Initiative Media. —
This year’s award has two new categories under the Special category of Awards – for gender sensitivity and Young Abby for professionals under 30 years of age. The winner of the Young Abby will be sent to Cannes for more international exposure. A total of 300 companies and 2500 delegates are participating.
“The process of awards, starting from uploading applications and art work to voting, everything has gone online this year. So there are no truck-loads of art work reaching the jury any more,” Narayan added. “The intent is to improve from the learning’s of the previous year,” said Nayak.