Hero Cy­cles Be­comes Prin­ci­pal Spon­sor of RCB

The Economic Times - - Business Of Brands -

Hero Cy­cles on Thurs­day en­tered into a new sports part­ner­ship as the prin­ci­pal spon­sor of IPL team Royal Chal­lengers Ban­ga­lore. The part­ner­ship re­in­forces Hero Cy­cles' com­mit­ment to sup­port­ing sport­ing ac­tiv­i­ties in In­dia and en­gag­ing with youth in a wider way, the com­pany said in a state­ment. “Through this as­so­ci­a­tion we aim to reach out to mil­lions of fans of this team and its pop­u­lar play­ers,” Hero Cy­cles Chair­man and MD Pankaj Mun­jal said. Cricket be­ing the most pow­er­ful medium in In­dia, and IPL its most spec­tac­u­lar ve­hi­cle, this will cer­tainly help Hero Cy­cles con­nect with young sports lovers, not just in In­dia but also in other parts of the world, he added.


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