‘India Digital Ad Spends to Surpass $1b in 2017’
Digital advertisement spending in India is forecast to surpass the $1-billion mark, accounting for 14.3% of the total media advertisement outlay in 2017, a report by eMarketer said. The report, which pegs the total media advertisement spending to grow to over $8.2 billion next year, said advertisers in India will spend more than $1.1 billion towards digital advertisement. “This year just 12.6% of all advertisement spending will go towards digital. In 2017, digital ad spending in India will surpass $1billion and will amount to 14.3% of total outlays, it added. eMarketer estimated that advertisers in India will spend about $7.41 billion on paid placements in all media in 2016, up 11.3% over the previous year.