Sports Remains Our Biggest Focus Area: Sony
Leading broadcaster Sony on Thursday said the sports segment remained its biggest focus area, adding that it expects 15-20% jump in IPL 2016 advertisement revenue. “Sports is the biggest focus for us,” Sony Pictures Network India business head (sports) Prasana Krishnan said. Currently, sports accounts for 25-30% of the total revenue for Sony and the company is aiming to increase it to 35-40% in the near term. Krishnan said the broadcaster has been taking active interest in non-cricket sports since 2012. “Non-cricket viewership has reached 30-35% and it is the fastest growing,” he said.