Steel­bird Brings in Rid­ing Gear Un­der Ignyt Brand

The Economic Times - - Business Of Brands -

Hel­met man­u­fac­turer Steel­bird has launched a range of bike rid­ing gear and ac­ces­sories un­der the ‘Ignyt’ brand to cater to the ris­ing de­mand from the fast-grow­ing su­per­bike seg­ment. The com­pany, which has a strong re­tail­ing net­work of over 2,000 dis­trib­u­tors also plans to lever­age the pop­u­lar on­line route to sell the ar­ti­cles that in­clude rid­ing jack­ets, gloves, shoe­cov­ers among oth­ers. Steel­bird Group Head-Sales & Mar­ket­ing Shailen­dra Jain said the ar­ti­cles would be man­u­fac­tured at its plant in Noida.

NEW DELHI

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