Tesla says it Just Made Car His­tory

The Economic Times - - Disruption: -

Busi­ness In­sider

New York: Tesla an­nounced on Thurs­day that it has taken more than 3,25,000 pre-or­ders for its mass mar­ket Model 3 sedan. Tesla’s an­nounce­ment — made through a post on the com­pany's blog — comes just one week af­ter the elec­tric-au­tomaker be­gan tak­ing $1,000 de­posits for the car.

In the blog post, Tesla claims the ag­gre­gate value of the reser­va­tions to be equal to about $14 bil­lion in fu­ture sales.

Ac­cord­ing to the com­pany, the stag­ger­ing re­ac­tion to the Model 3 makes it “the sin­gle big­gest one­week launch of any prod­uct ever.”

“Un­like other ma­jor prod­uct launches, we haven’t ad­ver­tised or paid for any en­dorse­ments,” Tesla said. “In­stead, this has been a true grass­roots ef­fort driven by the pas­sion of the Tesla team that’s worked so hard to get to this point, and our cur­rent and fu­ture cus­tomers who be­lieve so strongly in what we are try­ing to achieve.”

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