Faa­sos Tweaks its Biz Model Yet Again

The Economic Times - - Companies - Taslima.Khan @times­group.com

New Delhi: This is just another case of belt-tight­en­ing across dif­fer­ent startup sec­tors that cut across ecom­merce to food-tech com­pa­nies. Faa­sos — one of the most highly-funded food star­tups, which so far re­tailed only self-branded food from its own kitchens — around 175-odd ones across top 15 cities — is the lat­est one to flip strate­gies to keep costs down while main­tain­ing the pace of ex­pan­sion.

Faa­sos flipped its busi­ness model last year to ex­pand food va­ri­ety on its menu by tieing up home­chefs — around 100 on its rolls now. The model had lim­i­ta­tions, how­ever. The com­pany which han­dles around 12,000 or­ders a day is now hook­ing on to restau­rants and in­de­pen­dent cater­ers to sell their best sell­ing prod­ucts, in a bid to fur­ther ex­pand its menu with­out bear­ing it the cost of set­ting up kitchens.

Restau­rant tie-ups are aimed at get­ting into other cuisines such as Chi­nese and sal­ads.

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