Faasos Tweaks its Biz Model Yet Again
New Delhi: This is just another case of belt-tightening across different startup sectors that cut across ecommerce to food-tech companies. Faasos — one of the most highly-funded food startups, which so far retailed only self-branded food from its own kitchens — around 175-odd ones across top 15 cities — is the latest one to flip strategies to keep costs down while maintaining the pace of expansion.
Faasos flipped its business model last year to expand food variety on its menu by tieing up homechefs — around 100 on its rolls now. The model had limitations, however. The company which handles around 12,000 orders a day is now hooking on to restaurants and independent caterers to sell their best selling products, in a bid to further expand its menu without bearing it the cost of setting up kitchens.
Restaurant tie-ups are aimed at getting into other cuisines such as Chinese and salads.