ITC and Star­wood Ex­tend Part­ner­ship

The Economic Times - - Companies -

ITC, a di­ver­si­fied busi­ness group with in­ter­ests in con­sumer goods and ho­tels, and Amer­i­can ho­tel chain Star­wood Ho­tels & Re­sorts have ex­tended their four-decade old part­ner­ship for the lat­ter's Lux­ury Col­lec­tion brand in In­dia. The part­ner­ship cur­rently in­cludes 11 ITC Lux­ury Col­lec­tion prop­er­ties and 1 ho­tel un­der the Sher­a­ton brand.

“Star­wood is ex­pe­ri­enc­ing strong growth mo­men­tum in In­dia with sign­ings of new ho­tels in the past 12 months rep­re­sent­ing nearly 30% of our cur­rent op­er­at­ing foot­print in the coun­try. In­dia re­mains one of our fastest grow­ing mar­kets and much of our suc­cess can be at­trib­uted to our long, col­lab­o­ra­tive part­ner­ship with ITC," Thomas Man­gas, CEO, Star­wood Ho­tels and Re­sorts, said. ”We are pleased to fur­ther strengthen our al­liance with three up­com­ing ITC lux­ury ho­tels in Kolkata, Hy­der­abad and Ahmed­abad, which will be an archetype of the cul­ture and re­gion they are lo­cated in,” said Nakul Anand, ex­ec­u­tive di­rec­tor, ITC. The ad­di­tion of the ITC Ko­hi­noor in Hy­der­abad, ITC Nar­mada in Ahmed­abad and ITC Royal Ben­gal in Kolkata will take the in­ven­tory up to 15 ho­tels over the next four years. —Our Bu­reau

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