Publi­cis Me­dia Rejigs Asia Pa­cific Re­gion Lead­er­ship

The Economic Times - - Companies -

Publi­cis Me­dia has ap­pointed Zenithop­ti­me­dia group chief ex­ec­u­tive Anupriya Acharya as its CEO in In­dia as part of a re­struc­tur­ing of its lead­er­ship in the Asia-Pa­cific re­gion, re­ports Our Bu­reau. It has con­sol­i­dated six global me­dia agency into four brands, com­bin­ing Me­di­avest and Spark, and Op­ti­me­dia and Blue 449, while Star­com and Zenith will con­tinue to op­er­ate as global agency brands.


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