JWT Takes Home 47 Awards at Goafest

Dentsu Tap­root comes sec­ond with 40, as a to­tal of 419 Cre­ative Ab­bys — 38 of them Golds — are given away; no agency gets the Grand Prix

The Economic Times - - Business Of Brands - Priyanka.Nair@ times­group.com

Goa: J Wal­ter Thomp­son In­dia took the lime­light on the last day of Goafest 2016. The agency picked up a to­tal of 47 met­als. Fol­low­ing on its heels was Dentsu Tap­root which shone in the sec­ond place with 40 awards. Next came Con­tract Ad­ver­tis­ing with 26 Ab­bys, while DDB Mu­dra and Dentsu Cre­ative Im­pact re­ceived 23 awards each and tied in the fourth place. Ac­cord­ing to The Awards Gov­ern­ing Coun­cil of Goafest 2016, a to­tal of 419 Cre­ative Ab­bys were given away, of which only 38 were Golds. The num­ber of Golds came down sig­nif­i­cantly this year, with 78 Golds be­ing dis­sem­i­nated last year. No agency man­aged to pick a Grand Prix this year, across both me­dia and cre­ative Ab­bys. How­ever, the jury com­mit­tee de­cided to in­tro­duce Best in Cat­e­gory award, a sort of ‘Gold of Gold’ me­tal, if you will.

Yes

Build

Lux­ury

Mid mar­ket

Low

Buy

Up­scale

Mod­er­ate

No

Bud­get

High Publi­cis Com­mu­ni­ca­tions' Am­buja com­mer­cial that fea­tured The Great Khali bagged the best in cat­e­gory award in the Film Sin­gle cat­e­gory.

Hec­tic Con­tent re­ceived a Gold me­tal for Myn­tra's cam­paign Anouk — The Call­ing, in the new cat­e­gory for Gen­der Sen­si­tive Ad­ver­tis­ing.

Sarva In­te­grated won the Best of South Asia tit­tle for its cam­paign Maw­bina Ve­sak Lanterns in the PR cat­e­gory.

This year, Goafest also called for en­tries from cre­ative and art teams un­der the age of 35 who had to present a cam­paign on the theme — how com­mu­ni­ca­tion can help mit­i­gate gen­der vi­o­lence. JWT Gur­gaon's cre­ative duo Bod­hisatwa Das­gupta and Nitesh Sah won a Gold in the Young Abby cat­e­gory and a trip to Cannes Lions 2016 as well.

Hec­tic Con­tent re­ceived a Gold for Myn­tra’s cam­paign Anouk in the gen­der sen­si­tive cat­e­gory

Cum­ber­some reg­u­la­tory com­pli­ance, high taxes

In­abil­ity to in­crease room rates due to mar­ket con­di­tions In­vest­ment-friendly tax­a­tion pol­icy, with many push­ing for im­ple­men­ta­tion of the long-de­layed goods and ser­vices tax (GST)

Re­duc­ing num­ber of li­cences and hav­ing sin­gle-win­dow clear­ance for ho­tel projects

In­fra­struc­ture sta­tus for ho­tel in­dus­try

Bet­ter tourism in­fra­struc­ture, in­clud­ing air­ports, roads and util­i­ties

Im­proved ease of set­ting up and do­ing busi­ness Do­mes­tic brands

In­ter­na­tional brands

Yes

No Scarcity of qual­ity man­power af­fect­ing over­all oper­a­tions

Align­ment of owner and op­er­a­tor ex­pec­ta­tions

High cost of cap­i­tal

Fran­chise Man­age­ment Con­tracts

Pos­i­tive

Neu­tral

Neg­a­tive

to The Awards Gov­ern­ing Coun­cil of Goafest 2016, a to­tal of 419 Cre­ative Ab­bys were given away

Goafest also called for en­tries from cre­ative and art teams un­der the age of 35 who had to present a cam­paign on the theme — how com­mu­ni­ca­tion can help mit­i­gate gen­der vi­o­lence

73%

38%

62%

36%

42%

1

2

1

2

3

4

5

3

4

5

To­tal

Ac­cord­ing

This year,

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