Ambuja Commercial with Khali is Publicis’ Killer Ad
Goa: Day 3 at Goafest 2016 saw global speakers, more crowds than before, with even a few non-delegates attempting to crash the show and, unfortunately, yet another bloated and overlong award ceremony. Is this the awards night or the awards jaagran, we heard an ad man wonder. It was however a great night for J Walter Thompson, bagging the lion’s share of the Abbys. It’s triumphs included winning Young Abby which will send the team to Cannes. The Khali commercial for Ambuja Cement was Publicis’ killer ad this year, picking a lot of metal for both agency and production house Early Man films.
It was also a polarising film with a few quibbles still heard about its apparent similarity to the multiple award winning Wind commercial for Epuron from a few years ago and others who believed it to be entertaining, but not particularly groundbreaking.
Of the speeches, Fergus O’Hare of Facebook evoked the most interest and fear. Isobar’s Jean Lin’s presentation was interesting enough to keep the audience engaged. The industry’s focus shifts now to Cannes where everything will be a lot more intense — from the jostling for awards to the industry’s bouts with masochism and self flagellation at the seminars.
Times Group MD Vineet Jain receiving his award at the Goafest 2016