Am­buja Com­mer­cial with Khali is Publi­cis’ Killer Ad

The Economic Times - - Business Of Brands - Our Bu­reau

Goa: Day 3 at Goafest 2016 saw global speak­ers, more crowds than be­fore, with even a few non-del­e­gates at­tempt­ing to crash the show and, un­for­tu­nately, yet another bloated and over­long award cer­e­mony. Is this the awards night or the awards jaa­gran, we heard an ad man won­der. It was how­ever a great night for J Wal­ter Thomp­son, bag­ging the lion’s share of the Ab­bys. It’s tri­umphs in­cluded win­ning Young Abby which will send the team to Cannes. The Khali com­mer­cial for Am­buja Ce­ment was Publi­cis’ killer ad this year, pick­ing a lot of me­tal for both agency and pro­duc­tion house Early Man films.

It was also a po­lar­is­ing film with a few quib­bles still heard about its ap­par­ent sim­i­lar­ity to the mul­ti­ple award win­ning Wind com­mer­cial for Epuron from a few years ago and oth­ers who be­lieved it to be en­ter­tain­ing, but not par­tic­u­larly ground­break­ing.

Of the speeches, Fer­gus O’Hare of Face­book evoked the most in­ter­est and fear. Iso­bar’s Jean Lin’s pre­sen­ta­tion was in­ter­est­ing enough to keep the au­di­ence en­gaged. The in­dus­try’s fo­cus shifts now to Cannes where ev­ery­thing will be a lot more in­tense — from the jostling for awards to the in­dus­try’s bouts with masochism and self flag­el­la­tion at the sem­i­nars.

Times Group MD Vi­neet Jain re­ceiv­ing his award at the Goafest 2016

ET PHOTO

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