Vi­enna Fast Be­com­ing Venue for Big Fat In­dian Weddings

Sa­j­jan Jin­dal among lead­ing In­dian in­dus­tri­al­ists flock­ing to Aus­tria’s cap­i­tal to host grand weddings of their chil­dren

The Economic Times - - Business Of Brands - Mi­hirMishra@ times­group.com

Vi­enna: Aus­tria’s cap­i­tal city, home of the leg­endary com­poser Mozart and the mag­ni­fi­cient Schoen­brunn Palace, may soon be known as the go-to des­ti­na­tion for the ‘Big Fat In­dian Wed­ding’.

Lead­ing in­dus­tri­al­ists are flock­ing to Vi­enna to host grand weddings for their chil­dren. Among them is Sa­j­jan Jin­dal, who has planned grand three-day wed­ding fes­tiv­i­ties for his son Parth, who weds his school sweet­heart Anushree Jasani.

The wed­ding is on a scale rarely seen in Vi­enna. Around 1,000 guests are ex­pected to ar­rive and al­most all five star ho­tels in the city have been booked. “Of the 1,000, 800 are guests and the rest are sup­port staff like chefs. The main wed­ding cer­e­mony is likely to take place at Belvedere Palace, which is one of the palaces of the for­mer royal fam­ily of Aus­tria. The palace has now been con- verted into a mu­seum and also an event lo­ca­tion,” said a per­son aware of the devel­op­ment.

Another per­son in­volved said that this will be the grand­est wed­ding that the city will host. “The last time the city hosted a big wed­ding was of Rus­sian opera singer Anna Ne­tre­bko in De­cem­ber 2015 but that had about 180 guests,” said an em­ployee at a ho­tel has been booked for the wed­ding of Jin­dal scion.

The Jin­dal wed­ding will be fol­lowed by the wed­ding of another In­dian en­tre­pre­neur, which will be rel­a­tively low-key with about 120 guests. Air In­dia, which has launched a di­rect flight be­tween Delhi and Vi­enna, said that it is wit­ness­ing a surge in book­ings for May and June. The Aus­trian travel in­dus­try feel that these mar­riages will es­tab­lish Vi­enna as a des­ti­na­tion wed­ding op­tion for In­dia’s rich. “May and June are the two pre­ferred months for mar­riage in Vi­enna. May stands for love in Europe and about 80% of Aus­trian cou­ples also try to get mar­ried in May. This mar­riage will set prob­a­bly a trend to make Vi­enna a des­ti­na­tion wed­ding op­tion for the rich of In­dia,” said Goe­orgeVic­tor Kutschera, di­rec­tor-busi­ness devel­op­ment at Robinville In­tech, a com­pany rep­re­sent­ing var­i­ous cities in Europe.

( The cor­re­spon­dent was in Vi­enna at the in­vi­ta­tion of Air In­dia.)

A view of the Vi­enna sky­line

FILE PHOTO

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