Anil Kapoor Backs Video So­cial Net­work

The Economic Times - - Business Of Brands - Gau­rav.Laghate @times­

Mum­bai: Ac­tor Anil Kapoor has in­vested an undis­closed amount in, a global video so­cial net­work that’s set to launch in In­dia. al­lows in­di­vid­u­als and com­pa­nies to cre­ate and mon­e­tise con­tent by shar­ing videos while in­te­grat­ing mul­ti­ple so­cial net­works.

Artists, re­tail­ers, NGOs, celebri­ties and in­di­vid­u­als can con­nect with fans and sup­port­ers, in­ter­act­ing with them us­ing video. was started in 2012 in South Cal­i­for­nia by ecom­merce vet­er­ans Neel Grover and Greg Gi­raudi, both as­so­ci­ated with, and Blue­, and was of­fi­cially launched across the US in 2013. Indi will launch in In­dia on April 28.

Apart from Kapoor, In­dian co­founders in­clude duo Divyansh Bajpai, for­mer man­ag­ing part­ner at Nova Travel, and Shikha Uberoi, for­mer In­dian Amer­i­can pro­fes­sional ten­nis player.

“Indi is my way of giv­ing back to In­dia and pay­ing for­ward all the op­por­tu­ni­ties my coun­try has given me. I be­lieve in the ideal of Indi as a way of em­pow­er­ing the next gen­er­a­tion of tal­ented in­di­vid­u­als to let their voices be heard,” Kapoor said.

Grover, global CEO at, told ET that In­dia is a great op­por­tu­nity con­sid­er­ing its young pop­u­la­tion and high mo­bile in­ter­net users. “Indi is all about videos and dis­cov­ery of tal­ent,” Grover said.

“Our plat­form is all about en­gage­ment and In­dia has over 600 mil­lion con­sumers with smart­phones and a large young user base. Given that 4G is go­ing to change the dy­nam­ics here, I think it is the right time for us to launch in In­dia,” he said.

Grover said he had been in talks with Kapoor for over a year and that at first, he was only plan­ning to back the prod­uct as an in­vestor. “It was only later, when we shared the whole plan, Anil also agreed to be the face of In­dia. He has also shot a com­mer­cial for”

Grover said Indi’s video plat­form is sup­ported by ad­vanced in­built ecom­merce ca­pa­bil­i­ties and reaches out to se­nior level man­age­ment of For­tune 500 com­pa­nies, top me­dia brands and celebri­ties, flaunt­ing world-renowned in­vestors. He de­clined to pro­vide sub­scriber num­bers. While users from 200 coun­tries ac­cess the plat­form, In­dia, as the sec­ond-largest base of smart­phone users, has the first ever fo­cused web­site out­side the US. On the busi­ness model, Grover said Indi will launch with an open plat­form, al­low­ing com­pa­nies to start their own chan­nels. The plat­form will be ad-sup­ported, with chan­nel own­ers get­ting 70% of the rev­enue and Indi the re­main­der. “Apart from ad­ver­tis­ing, we may also have pre­mium model for brands and ecom­merce in fu­ture,” he said. was started in 2012 in South Cal­i­for­nia by ecom­merce vet­er­ans Neel Grover and Greg Gi­raudi


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