JLR Launches Tech Ven­ture to Test Car-Shar­ing

The Economic Times - - Around The World -

Jaguar Land Rover launched a tech­nol­ogy busi­ness on Mon­day which aims to cre­ate apps for ser­vices such as car-shar­ing, the lat­est au­tomaker to ex­plore ways of tap­ping de­mand for cheaper and greener ways of mak­ing short jour­neys. The InMo­tion ven­ture will be­gin test­ing prod­ucts in­clud­ing car-shar­ing in North Amer­ica, Europe and Asia from next month be­fore broader test­ing by the pub­lic. Au­tomak­ers are try­ing to ap­peal to younger con­sumers who are less likely to buy a car and have been at­tracted by new ser­vices such as car club Zip­car and ride-ser­vice Uber. Reuters

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