Apple Unveils Offers on iPhone SE for Corp Buyers
New Delhi: Corporate users can now buy Apple’s latest iPhone SE16 GB by paying .₹ 999 a month for two years, which translates into a discount of about .₹ 15,000, as the US smartphone maker has rolled out a scheme to grow its enterprise customers base in India.
Apple is also offering what it calls a lease plan on the iPhone 6 and iPhone 6s16 GB models at .₹ 1,199 and .₹ 1,399 per month, respectively, for two years, far lower than their retail prices.
The going retail prices for 16 GB variants of iPhone SE, iPhone 6 and iPhone 6s are .₹ 39,000, .₹ 37,000 and .₹ 45,000, respectively.
The Cupertino-based smartphone maker’s special offer, however, is not available for retail users, as only bulk purchases by corporates would qualify, its channel partners said. The offer advertised through mainstream print media on Tuesday is aimed at getting more enterprises to use Apple devices. The company has also introduced a similar offer for iPads.
Corporate users can, at any time, move from one iPhone to another, and pay the change in monthly fee as per the model.
Trade sources said Apple has had lease plan model running for corporate users in India for over a year, but the company appears to be pushing it this time as part of its increased focus on India, a country where iPhone retail sales have set records.
Apple has not only applied for setting up its own iconic stores in India but has also sought approvals to sell pre-owned or second-hand certified iPhones in the country. It is also setting up its R&D centre in Hyderabad even as the government wants it to make locally.
The enterprise-targeted move is being seen as yet another way for Apple to bring more users on board its iOS platform as it attempts to corner a larger share of the India’s overall smartphone market. Also, its latest release, iPhone SE, hasn’t seen much demand since its launch in the country on April 8. This may have driven Apple to include it in the corporate offer as well, experts said.
While market share details for enterprise sales are not available, Apple has 2% share of the retail market by overall volumes. It had a 44% share in the premium segment as of December 2015, according to Cybermedia Research.