Ap­ple Un­veils Of­fers on iPhone SE for Corp Buy­ers

The Economic Times - - Business Of Brands - Our Bu­reau

New Delhi: Cor­po­rate users can now buy Ap­ple’s lat­est iPhone SE16 GB by pay­ing .₹ 999 a month for two years, which trans­lates into a dis­count of about .₹ 15,000, as the US smart­phone maker has rolled out a scheme to grow its en­ter­prise cus­tomers base in In­dia.

Ap­ple is also of­fer­ing what it calls a lease plan on the iPhone 6 and iPhone 6s16 GB mod­els at .₹ 1,199 and .₹ 1,399 per month, re­spec­tively, for two years, far lower than their re­tail prices.

The go­ing re­tail prices for 16 GB vari­ants of iPhone SE, iPhone 6 and iPhone 6s are .₹ 39,000, .₹ 37,000 and .₹ 45,000, re­spec­tively.

The Cu­per­tino-based smart­phone maker’s spe­cial of­fer, how­ever, is not avail­able for re­tail users, as only bulk pur­chases by cor­po­rates would qual­ify, its chan­nel part­ners said. The of­fer ad­ver­tised through main­stream print me­dia on Tues­day is aimed at get­ting more en­ter­prises to use Ap­ple de­vices. The com­pany has also in­tro­duced a sim­i­lar of­fer for iPads.

Cor­po­rate users can, at any time, move from one iPhone to another, and pay the change in monthly fee as per the model.

Trade sources said Ap­ple has had lease plan model run­ning for cor­po­rate users in In­dia for over a year, but the com­pany ap­pears to be push­ing it this time as part of its in­creased fo­cus on In­dia, a coun­try where iPhone re­tail sales have set records.

Ap­ple has not only ap­plied for set­ting up its own iconic stores in In­dia but has also sought ap­provals to sell pre-owned or sec­ond-hand cer­ti­fied iPhones in the coun­try. It is also set­ting up its R&D cen­tre in Hy­der­abad even as the gov­ern­ment wants it to make lo­cally.

The en­ter­prise-tar­geted move is be­ing seen as yet another way for Ap­ple to bring more users on board its iOS plat­form as it at­tempts to cor­ner a larger share of the In­dia’s over­all smart­phone mar­ket. Also, its lat­est re­lease, iPhone SE, hasn’t seen much de­mand since its launch in the coun­try on April 8. This may have driven Ap­ple to in­clude it in the cor­po­rate of­fer as well, ex­perts said.

While mar­ket share de­tails for en­ter­prise sales are not avail­able, Ap­ple has 2% share of the re­tail mar­ket by over­all vol­umes. It had a 44% share in the pre­mium seg­ment as of De­cem­ber 2015, ac­cord­ing to Cy­ber­me­dia Re­search.


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