Publi­cis Me­dia to Bring Two Top Brands to In­dia

The Economic Times - - Business Of Brands - Neha.Tyagi2 @times­group.com

Mum­bai: French me­dia buy­ing and plan­ning agency Publi­cis Me­dia plans to bring two of its brands — Op­ti­me­dia|Blue449 and Me­di­avest|Spark — to In­dia within a year as part of its re­cent re­struc­tur­ing. These two brands were formed last month af­ter par­ent Publi­cis Groupe con­sol­i­dated its six agen­cies — Star­com, Me­di­avest, Spark, Zenith, Op­ti­me­dia and Blue 449 — into four brands, with Star­com and Zenith re­main­ing stand­alone busi­nesses.

“With these two brands, we will be able to give our clients more choice, more pow­er­ful and more dif­fer­en­ti­ated brand op­tions they never had be­fore,” Gerry Boyle, CEO of Publi­cis Me­dia Asia Pa­cific told ET in an ex­clu­sive in­ter­ac­tion.

Blue 449 has a “unique open­source” po­si­tion­ing and Spark com­bines the re­sources of a large net­work with the agility of a high touch agency, he said.

While China con­trib­utes the most to the com­pany’s busi­ness in the Asia-Pa­cific re­gion, In­dia ranks third, ac­count­ing for nearly a fifth, with a growth rate of 30%. “In­dia has ab­so­lutely been an en­gine of growth for us in the last two years and we are look­ing to ac­cel­er­ate that growth. In­dia is go­ing to be our growth en­gine in both Asi­aPa­cific and glob­ally over the com­ing five years,” Boyle said. The com­pany, which counts Dabur, Nes­tle, Visa and Toy­ota among its clients, ex­pects In­dia to be­come a net ex­porter of prod­ucts, tal­ent and busi­ness.

In­dia’s me­dia and en­ter­tain­ment in­dus­try is ex­pected to grow at 14% CAGR to .₹ 2.2 lakh crore by 2020, ac­cord­ing to a FICCI-KPMG 2016 re­port. The growth is ex­pected to be led by ad­ver­tis­ing rev­enue, which is slated to ac­count for nearly half of the ex­pan­sion.

The two brands were formed last month af­ter Publi­cis Groupe merged its six agen­cies into four brands

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